PPC Strategy Tips for a More Efficient Google Ads Campaign

With Google owning the world's largest online display advertising network, there is no doubt it's a network you should want to be on and invest in. With more and more businesses choosing Google Ads as their main advertising channel, why should you miss out on it?
 
Both the problem and the biggest advantage of Google Ads is that it is very advanced and complex. Therefore it requires a very detailed strategy that is very individual for each business case.
 
To help you with your strategy and efficiency on Google Ads, you can try using custom-made automated Google ads campaigns by Cleverecommerce - it will get you started and right on track much faster than you figure out everything on your own. And here you will find some more great tips on how to make your Google Ads campaign even more efficient with Pay Per Click strategy.

Choose the Best Time to Show Your Ads

​If you already have some experience in marketing, you know very well that timing is very important in advertising. And Google Ads marketing platform is not an exception. The perfect formula for the best outcome is showing the right message to the right customer, and at the right time, of course.
 
To choose the best timing for your ads will require determining your target audience and getting to know them very well. The better you will know your target audience, the better the schedule you can create.
 
Analyze at what time your target audience is the most active. At this point, it's easier to understand the B2B sectors' most productive hours and a little bit more challenging to comprehend a B2C customer's most active hours.

Decide on the Best Bidding Strategy for You

​When you see the list of all possible bidding strategies, it might scare and overwhelm you a little because there are quite a lot of them. Manual Cost Per Click Bidding, Target Outranking Share, Return On Ad Spend, Enhanced Cost Per Click, Target Search Page Location, Cost Per Thousand Impressions, Cost Per Viewable Thousand Impressions, Maximize Conversions, Maximize Clicks, and Cost Per Acquisition.
 
So how do you choose? First of all, you need to determine your ad campaign goals and priorities. If you already have an ad campaign that functions pretty well, you might want to focus on automating some processes so that you have more time for developing new ad campaigns and experimenting.
 
If that is the case, you should put away the manual bidding strategies because they will take some time to set up and monitor overtime. 

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Create an Ad Rotation

​So let’s say you have created several ads at once. It is very good that you have gotten creative, but you should not display all of those ads at once. At this point, you can make ad rotation.
 
There are a few different types for you to choose from. Even Rotation lets all ads enter a similar amount of auctions, and the performance of these ads doesn’t really have an impact. Indefinite Rotation is the same as Even Rotation. The only difference is that Even Rotation is optimized for conversion or clicks after 90 days, which does not happen with The Indefinite Rotation method.
 
Rotation For Clicks optimizes the Rotation of the ads depending on their results in the past. The more attention an ad gets, the more often it is shown. And the last one is the Rotation For Conversions. Like the previous one, it tracks results, but this one depends on conversion - the more conversions an ad has in the past, the more it is shown.

Use Location Targeting

​Google Location targeting can be very effective and save you quite a sum of money if it’s done properly. For example, if you run a local business, you can analyze data that shows you in what areas your products or service are the most successful and vice versa. Thanks to this data, you can adjust your bidding.
 
On the other hand, if you run a local business, you might want to add some local keywords that include your neighborhood, although you should never miss out on the Google location setting. By default, Google will choose the option to show your ads both for the people in the location and the ones who are interested in the location.

Choose to only show the ads to “People in my targeted location” because otherwise, your ads will be shown to people who were only passing by your location, like tourists that only visited once or twice and never came back. This will also save you a great deal of money because you won’t be showing your ads to irrelevant people. ​