Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

PPC Strategy Tips for a More Efficient Google Ads Campaign

With Google owning the world's largest online display advertising network, there is no doubt it's a network you should want to be on and invest in. With more and more businesses choosing Google Ads as their main advertising channel, why should you miss out on it?
 
Both the problem and the biggest advantage of Google Ads is that it is very advanced and complex. Therefore it requires a very detailed strategy that is very individual for each business case.
 
To help you with your strategy and efficiency on Google Ads, you can try using custom-made automated Google ads campaigns by Cleverecommerce - it will get you started and right on track much faster than you figure out everything on your own. And here you will find some more great tips on how to make your Google Ads campaign even more efficient with Pay Per Click strategy.

Choose the Best Time to Show Your Ads

​If you already have some experience in marketing, you know very well that timing is very important in advertising. And Google Ads marketing platform is not an exception. The perfect formula for the best outcome is showing the right message to the right customer, and at the right time, of course.
 
To choose the best timing for your ads will require determining your target audience and getting to know them very well. The better you will know your target audience, the better the schedule you can create.
 
Analyze at what time your target audience is the most active. At this point, it's easier to understand the B2B sectors' most productive hours and a little bit more challenging to comprehend a B2C customer's most active hours.

Decide on the Best Bidding Strategy for You

​When you see the list of all possible bidding strategies, it might scare and overwhelm you a little because there are quite a lot of them. Manual Cost Per Click Bidding, Target Outranking Share, Return On Ad Spend, Enhanced Cost Per Click, Target Search Page Location, Cost Per Thousand Impressions, Cost Per Viewable Thousand Impressions, Maximize Conversions, Maximize Clicks, and Cost Per Acquisition.
 
So how do you choose? First of all, you need to determine your ad campaign goals and priorities. If you already have an ad campaign that functions pretty well, you might want to focus on automating some processes so that you have more time for developing new ad campaigns and experimenting.
 
If that is the case, you should put away the manual bidding strategies because they will take some time to set up and monitor overtime. 
Picture
Image Source: Unsplash.com

Create an Ad Rotation

​So let’s say you have created several ads at once. It is very good that you have gotten creative, but you should not display all of those ads at once. At this point, you can make ad rotation.
 
There are a few different types for you to choose from. Even Rotation lets all ads enter a similar amount of auctions, and the performance of these ads doesn’t really have an impact. Indefinite Rotation is the same as Even Rotation. The only difference is that Even Rotation is optimized for conversion or clicks after 90 days, which does not happen with The Indefinite Rotation method.
 
Rotation For Clicks optimizes the Rotation of the ads depending on their results in the past. The more attention an ad gets, the more often it is shown. And the last one is the Rotation For Conversions. Like the previous one, it tracks results, but this one depends on conversion - the more conversions an ad has in the past, the more it is shown.

Use Location Targeting


​Google Location targeting can be very effective and save you quite a sum of money if it’s done properly. For example, if you run a local business, you can analyze data that shows you in what areas your products or service are the most successful and vice versa. Thanks to this data, you can adjust your bidding.
 
On the other hand, if you run a local business, you might want to add some local keywords that include your neighborhood, although you should never miss out on the Google location setting. By default, Google will choose the option to show your ads both for the people in the location and the ones who are interested in the location.
Picture
Choose to only show the ads to “People in my targeted location” because otherwise, your ads will be shown to people who were only passing by your location, like tourists that only visited once or twice and never came back. This will also save you a great deal of money because you won’t be showing your ads to irrelevant people. ​
Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk