Everything To Know About Marketing & Business Strategy
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    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
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      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
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    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
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    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
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​Plan a Successful Social Media Strategy

​If you’re going to run a successful business in the 21st century, then you need to take social media seriously for a whole gamut of reasons. Social media usage has skyrocketed over the course of the pandemic – but the truth is that it was in the ascendency for years before that. This has huge implications for the way that you market your business to new customers, and how you deal with existing ones.

Why social media is so valuable for SMEs

Social media provides a means of reaching a larger base of customers and embedding your brand into their subconscious. Customers who follow your business on multiple channels are more likely to be exposed to your messaging, and more likely to make a purchase.

Social media can also help you to communicate with your customers, foster a sense of community, and control any reputation-damaging episodes.

Create a strategy starting with plans and goals

At the outset, you should know what you’re looking to achieve through social media. You need a strategy, which is a plan of action designed to achieve a particular outcome. Your strategy should be informed by your goals, and the means you have of achieving those goals. Outside finance taken to facilitate a social media campaign, such as a business loan, should be informed by your strategy.

Consider your audience

If you know your audience, then you’ll be able to adjust your approach to social media accordingly. Certain demographics, for example, are more likely to be found on Facebook than on Twitter. As well as choosing the right social network, you’ll also need to think about how frequently you engage, and the tone of voice you adopt. If you’re manufacturing serious high-end equipment, then you might be a little more serious than if you were selling fast food.

Create content in formats your audience prefers

Once you’ve done your research on your audience, you’ll have a better idea of which formats to adopt. The written word remains among the most powerful means of getting a message across – but only if you have skilled writers to call upon.

Video content tends to be the most expensive to produce – but the right video can get a message across in a way that will really resonate with a certain audience. In fact, many platforms, like TikTok and YouTube, rely entirely on video – and so, if that’s where your audience is, it’s video that you’ll need to produce.

Track your progress

Your strategy should include a means of measuring your success over time. Set out what you intend to achieve in advance and record your progress. If you fail to meet your target, then you’ll know that you need to vary your approach to social media. This might require a little bit of careful analysis, but it’ll prevent you from continually falling into the same failed approach.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk