Everything To Know About Marketing & Business Strategy
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Paid Search Benefits

A pay-per-click (PPC) agency is a company that offers paid advertising services. PPC places advertisements on search engines that appear when a user searches for what you have to offer. The PPC agency offers one-time advertising services and provides ongoing PPC management services.

Advertising can be done in various ways and has become very popular for generating new leads over the years. It can be done through traditional methods such as television, radio, and newspapers, or it can be done online using various advertising platforms such as Google AdWords or Facebook Ads. There are numerous ways to advertise your product or service these days.

What Is PPC?
Paid search, also referred to as pay-per-click, is online advertising where you only pay when a user clicks on your advertisement. Google AdWords, Bing Ads, and Yahoo Search are all examples of paid search platforms. You only pay when a user clicks on your advertising and is taken directly to your website.

Why PPC?
Paid search ads are one of the most effective ones available today because they deliver highly targeted ads that appear when potential customers search for keywords that match your services. Pay-per-click marketing is placing ads on search engine results pages (SERPs) to increase your web presence. It is based on the cost-per-click (CPC) and provides effective ways to promote your products, services, and business in general. Paid search is one of the PPC agencies that use this advertising method.

How Does PPC Work?
Paid search is a great way to drive traffic to your website. When a user clicks on your advertisement, they are taken directly to your website, and you pay for each click only, not views. You can start with one product and expand if you have a website with many products. You would be surprised at how much money this can generate for your business.

You can also use paid search to generate leads or sales for your business. If a user searches for "Buy a bike" on Google, YouTube, or Facebook, they will see an advertisement that says "Buy a bike," and then it will take you directly to the bike shop's website where they sell bikes. Paid search ads are also effective because they are targeted so that they only appear when a user is looking for what you have to offer online. For example, if a user wants to buy a bicycle online, Google will display an ad, "Buy a bicycle."

You only pay when a user clicks on the ad and goes directly to the bike shop's website where it sells bikes. This is why paid search works well as an advertising method. It delivers targeted ads that appear when potential customers search for something related to the advertised product or service.

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk