Optimizing Digital Shelf - Guide for Retailers
Starting up a business and running it is no cakewalk, especially if it is an eCommerce business. A lot happens behind the scenes from setting up your product pages and managing inventories to digital shelf analytics.
If you have been in an eCommerce business for a while, you must be aware of what all goes into making a digital shelf. Isn't it? This article is here to give a better understanding of the digital shelf and how optimizing it helps you boost your sales.
If you have been in an eCommerce business for a while, you must be aware of what all goes into making a digital shelf. Isn't it? This article is here to give a better understanding of the digital shelf and how optimizing it helps you boost your sales.
What is the digital shelf?
A digital shelf is a virtual place where your products are displayed. Like in a physical store where products are showcased on a shelf, shoppers browse through the shelves, pick the item they want to purchase, and make payment.
Similarly, there is a digital shelf in the eCommerce world to present the products you have in store. So while creating your digital shelf, make sure it is eye-catching, enticing, and informative to satisfy the searchers' intent.
The critical components of a digital shelf include product title, product description, image gallery, product video, enhanced content, buy box, customer FAQs, ratings, and reviews.
These are the components that a buyer will first come across when they visit your online store. So make sure you constantly rearrange your products/ items and show them off in a creative and effective way, one that is memorable.
Similarly, there is a digital shelf in the eCommerce world to present the products you have in store. So while creating your digital shelf, make sure it is eye-catching, enticing, and informative to satisfy the searchers' intent.
The critical components of a digital shelf include product title, product description, image gallery, product video, enhanced content, buy box, customer FAQs, ratings, and reviews.
These are the components that a buyer will first come across when they visit your online store. So make sure you constantly rearrange your products/ items and show them off in a creative and effective way, one that is memorable.
What is digital shelf optimization?
Digital shelf optimization (DSO) is the process of perfecting the digital shelf and making it more efficient and prominent across the other online retailers. DSO ensures that your page performs well and all your products are optimized for search and the shopper.
This is done by implementing the best SEO practices in building pages so that search engines like Google can find them.
Apart from this, optimizing your product pages will also affect other key performance indicators (KPIs). For example, it ensures strong positioning, more traffic, minimizes your bounce rate, increased conversion rate, and a better customer experience.
This is done by implementing the best SEO practices in building pages so that search engines like Google can find them.
Apart from this, optimizing your product pages will also affect other key performance indicators (KPIs). For example, it ensures strong positioning, more traffic, minimizes your bounce rate, increased conversion rate, and a better customer experience.
How to optimize the digital shelf?
The digital shelf optimization process starts as follows:
Listing rangeThis may seem obvious because optimization is not possible for the products and product pages that are not available online. Offline retailers have limited space to showcase their products, but eCommerce stores do not. So before you start with DSO, make sure you have listed all the products you want to offer online.
Content creationOnce you have completed the listing, the next important thing is product information. The completeness of the content plays a vital role in determining your success.
So before you start creating the content, keep a few things in mind, like the message you want to deliver, target audience, and consistency between your products. Your focus should be on the title, image, product description, ratings, and reviews. You can also incorporate visual content like 3D tours and videos.
Organize your contentFor organizing and managing your content, you can use a content management system that caters to your business needs and help you manage all product information across different channels with ease.
Moreover, it is crucial to keep an eye on your digital shelf and update it promptly because things change at a constant pace, and you may need to tune up your listings as and when required to keep up with the competition.
Hence, monitoring digital shelf analytics is an indispensable part of an online business. Though it might take some time to adjust your digital shelf optimization strategies for each of your platforms, this is sure to maximise your online sales and boost your revenue.
Listing rangeThis may seem obvious because optimization is not possible for the products and product pages that are not available online. Offline retailers have limited space to showcase their products, but eCommerce stores do not. So before you start with DSO, make sure you have listed all the products you want to offer online.
Content creationOnce you have completed the listing, the next important thing is product information. The completeness of the content plays a vital role in determining your success.
So before you start creating the content, keep a few things in mind, like the message you want to deliver, target audience, and consistency between your products. Your focus should be on the title, image, product description, ratings, and reviews. You can also incorporate visual content like 3D tours and videos.
Organize your contentFor organizing and managing your content, you can use a content management system that caters to your business needs and help you manage all product information across different channels with ease.
Moreover, it is crucial to keep an eye on your digital shelf and update it promptly because things change at a constant pace, and you may need to tune up your listings as and when required to keep up with the competition.
Hence, monitoring digital shelf analytics is an indispensable part of an online business. Though it might take some time to adjust your digital shelf optimization strategies for each of your platforms, this is sure to maximise your online sales and boost your revenue.
