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Online advertising is the Holy Grail of the modern business world. It helps you reach the 'ideal' customer and, most importantly, build a huge loyal client base.
This is because it's incredibly effective; it allows you to target a specific audience, and from data analytics, you can learn more about your customers and custom tailor your products/services to meet their most critical needs.
Most marketers already know this anyway, and as things stand, the total worldwide digital ad spend by 2020 is predicted to be over $430 billion.
Internet adverts are expected to take over 50 per cent of global ad spend in 2020 with platforms like Facebook, YouTube, and Google-owned Alphabet being the dominant players.
This is because it's incredibly effective; it allows you to target a specific audience, and from data analytics, you can learn more about your customers and custom tailor your products/services to meet their most critical needs.
Most marketers already know this anyway, and as things stand, the total worldwide digital ad spend by 2020 is predicted to be over $430 billion.
Internet adverts are expected to take over 50 per cent of global ad spend in 2020 with platforms like Facebook, YouTube, and Google-owned Alphabet being the dominant players.
What's the Best Online Advertising Method 2019?
Before launching an online marketing campaign, it's prudent that you make your customers' safety a priority. It will go a long way in boosting their confidence in shopping on your site and even recommend your brand to colleagues and friends etc.
One of the best ways of building the 'first trust' is switching to HTTPS from HTTP. You can only migrate to HTTPS from HTTP if you install and activate a valid SSL Certificate on your website.
Once installed, it will help you encrypt all the data shared on the website, including credit card details and login data, etc. This will be critical in keeping such information safe from cybercriminals who may be looking to intercept or steal these confidential data.
Here are the hottest online marketing trends to watch in 2020.
One of the best ways of building the 'first trust' is switching to HTTPS from HTTP. You can only migrate to HTTPS from HTTP if you install and activate a valid SSL Certificate on your website.
Once installed, it will help you encrypt all the data shared on the website, including credit card details and login data, etc. This will be critical in keeping such information safe from cybercriminals who may be looking to intercept or steal these confidential data.
Here are the hottest online marketing trends to watch in 2020.
1. Social Commerce
Social Commerce is shopping directly from social media sites like Instagram and Snapchat, which have this feature enabled. Users don't have to leave the site to complete purchases or place orders.
It's not a new thing, but it gained plenty of attention in 2019, and the trend is expected to increase in 2020, considering that an upwards of 50 per cent of consumers research products online before making a purchase decision. Most businesses are adopting social commerce because it boosts customer experience by making it easy for them to place orders online.
The best part of it is that it isn't a must that you have an eCommerce store. If you deal with physical goods, have an excellent shipping program in place, good branding, and you'll be good to go.
It's not a new thing, but it gained plenty of attention in 2019, and the trend is expected to increase in 2020, considering that an upwards of 50 per cent of consumers research products online before making a purchase decision. Most businesses are adopting social commerce because it boosts customer experience by making it easy for them to place orders online.
The best part of it is that it isn't a must that you have an eCommerce store. If you deal with physical goods, have an excellent shipping program in place, good branding, and you'll be good to go.
2. Video Marketing
IAB reports that over 85 per cent of online marketers use video to humanize their brands and increase engagement with prospects. What's most interesting about video marketing is that the digital budget that is being set for it has been growing by 25 per cent each year.
It's going to be a hot trend in 2020 because more and more platforms are now allowing business owners to use video ads to increase client reach. Bumper ads and short video ads are a common trend, but marketers are also diving into video blogging (vlogging)
It helps you engage directly with the target audience and help them get to know you more like a brand. Some creative ways to increase engagement with video marketing in 2020 are;
Recording and posting explainer videos of how to use certain products that you promote, doing live streams of projects your prospects may be interested in and sharing short, attention-grabbing videos that encourage your prospects to act.
It's going to be a hot trend in 2020 because more and more platforms are now allowing business owners to use video ads to increase client reach. Bumper ads and short video ads are a common trend, but marketers are also diving into video blogging (vlogging)
It helps you engage directly with the target audience and help them get to know you more like a brand. Some creative ways to increase engagement with video marketing in 2020 are;
Recording and posting explainer videos of how to use certain products that you promote, doing live streams of projects your prospects may be interested in and sharing short, attention-grabbing videos that encourage your prospects to act.
3. Mobile Advertising
Mobile advertising has been there for quite some time, and surprisingly enough, it doesn't seem to go away any time soon! At least 2.7 billion people in the whole world own smartphones today.
Besides, over 5 billion people have mobile devices–and according to mobile phone usage statistics, people spend around 2hrs 51 minutes on their mobile phones daily, and 22 per cent check their phones frequently.
It's predicted that mobile phones will overtake TVs as the platform which attracts the most audience. To get results with mobile advertising brands, use stories on platforms like Instagram to promote their products.
Mobile Advertising is getting more popular among businesses because most clients do their research on social media before making a purchase. Make mobile advertising more effective; Google search results will now feature gallery ads that businesses can use to showcase images of their products to target audiences.
Besides that, Google now displays ads in Google discover feeds, something that's predicted to increase audience engagement with the ads.
Besides, over 5 billion people have mobile devices–and according to mobile phone usage statistics, people spend around 2hrs 51 minutes on their mobile phones daily, and 22 per cent check their phones frequently.
It's predicted that mobile phones will overtake TVs as the platform which attracts the most audience. To get results with mobile advertising brands, use stories on platforms like Instagram to promote their products.
Mobile Advertising is getting more popular among businesses because most clients do their research on social media before making a purchase. Make mobile advertising more effective; Google search results will now feature gallery ads that businesses can use to showcase images of their products to target audiences.
Besides that, Google now displays ads in Google discover feeds, something that's predicted to increase audience engagement with the ads.
Native Advertising
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When compared to the traditional advertising approaches, Native advertising is 53 per cent more effective. They're customized and designed to appear in the form of recommended articles, resources, or posts online. Depending on your preferences, you can also customize them to appear in feeds on Social media platforms such as LinkedIn, Instagram, and Facebook, etc. This approach is gaining more attention because it makes the ads to appear lesser intrusive as compared to traditional methods like the use of popups and banners etc. Ideally, these ads' mimic' the media formats on the platforms they're posted on, and that explains why they're widely accepted and drive most engagements with prospects. |
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Direct Messaging
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Brands are actively ditching the old spray and pray advertising techniques and getting more and more personal with target prospects. They do this to the extent of even directly messaging clients with their offers and products. Direct messaging is gaining more popularity, especially on platforms like LinkedIn, where you can now list ads that appear as direct messages to prospects. Most marketers prefer it because it helps boost customer service and even increase sales. |
Other popular platforms for engaging in direct one-on-one chats with customers are Facebook Messenger, WhatsApp, and Viber, etc. This technique can, however, backfire if you don't approach it in the right way.
Studies show that brands that encourage clients to message them first get most engagement as compared to brands that go directly to messaging the clients before any prior contact. For more convenience with direct messaging, most businesses also use chatbots that act as personal assistants.
This way, they use AI to analyse customers' behaviour on the site and even collect the most relevant data when responding to client queries online. From user behaviour and questions, the chatbots can also be customized to recommend items that are related to what the customer purchased or viewed and direct them to resources that are like the ones they looked at or used in the past.
Studies show that brands that encourage clients to message them first get most engagement as compared to brands that go directly to messaging the clients before any prior contact. For more convenience with direct messaging, most businesses also use chatbots that act as personal assistants.
This way, they use AI to analyse customers' behaviour on the site and even collect the most relevant data when responding to client queries online. From user behaviour and questions, the chatbots can also be customized to recommend items that are related to what the customer purchased or viewed and direct them to resources that are like the ones they looked at or used in the past.
Wrapping Up:
When you do online advertising in the right way, you'll multiply your traffic significantly. Importantly, if you handle confidential data, it will require that you come up with more sophisticated ways of ensuring that such data doesn't leak. Because of this, it is essential that you invest in online security best practices like the use of SSL certificates, powerful fraud filters, and vulnerability scanning tools/software, etc. on your website.
