Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

Netflix Viewing Passes 1 Billion Mark...IN JUNE !!! 


Picture

"Netflix has already become the “most viewed cable network on television”, according to Richard Greenfield an analyst for BTIG, a global equity trading firm".  


Netflix Inc. (NFLX), the online and mail- order video service, rose after saying that Internet viewing topped a record 1 billion hours in June.

Netflix, based in Los Gatos, California, climbed 6.2 percent to $72.04 at the close, its biggest gain since May 23. The shares have gained 4 percent this year.

Chief Executive Officer Reed Hastings, in a posting on his Facebook page today, said that customers watched more than 1 billion hours of movies and TV shows online last month, a record for the company. The stock also climbed after Mark Mahaney, an analyst at Citigroup Inc. (C) in San Francisco, reiterated a buy recommendation on Netflix shares, calling the price “highly reasonable.” His target is $130 a share.

Netflix said in January that viewing in the final three months of 2011 totaled more than 2 billion hours. Joris Evers, a company spokesman, declined to provide the previous record.

Netflix has been acquiring exclusive content to fend off Amazon.com Inc. (AMZN), Hulu LLC and other streaming services. Hastings posted the viewing total in a note praising Ted Sarandos, chief content officer at Netflix, saying new programs will drive the totals higher.

“When ‘House of Cards’ and ‘Arrested Development’ debut, we’ll blow these records away,” Hastings wrote.

Last month, Neflix said it is testing a redesign of its website that separates movie viewing options from its growing television catalog.

By splitting off films from television shows, and offering subcategories of each, the new look may improve viewers’ ability to find programs in specific genres. The company hasn’t decided yet whether to implement the design later this year.

‘Growth Opportunities’“They are the clear leader in their space and still have growth opportunities,” Andy Hargreaves, an analyst with Pacific Crest Securities in Portland, Oregon, said in a telephone interview. He has an outperform rating on the stock and a target of $130 a share.

“We had estimated their customers watched about 850 million hours per month in June, and they exceeded that,” he said. “People are watching more and there are more people watching.”

High content costs, which are expected to increase, may impede growth, Michael Pachter, an analyst at Wedbush Securities Inc. in Los Angeles, said in an interview. He has an underperform rating on Netflix, with a target of $45 a share.

“Content owners have complete control because Netflix can’t obtain it from elsewhere,” Pachter said. If content owners charge Netflix more, margins will be squeezed, and if quality is sacrificed to keep costs down, Netflix risks losing viewers, he said.

“The jump in the hours watched seems high, there is only a certain amount of time a day to watch television,” he said.

To contact the reporter on this story: Samantha Zee in San Francisco at szee@bloomberg.net; Cliff Edwards in San Francisco at Cedwards28@bloomberg.net

Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk