Marketing Your New App: How to Get Started
Developing a mobile app for your business is now easier than ever. You don’t have to have an extensive team of app developers to be able to launch your own mobile app. The app itself is an invaluable marketing tool for your business, giving you the ability to get close to the customers and remain in their devices for a longer period of time.
A mobile app for business doesn’t have to be about selling products and services either. You can offer a standalone app for customer service, allow customers to maximise the features you offer, or even offer a loyalty program that continues to reward customers for using your products and services.
Developing the app is easy. The real challenge is getting customers – users – to fully take advantage of the app. That’s where app marketing comes in, and we have just the tips and tricks to get you started. Let’s have a look, shall we?
A mobile app for business doesn’t have to be about selling products and services either. You can offer a standalone app for customer service, allow customers to maximise the features you offer, or even offer a loyalty program that continues to reward customers for using your products and services.
Developing the app is easy. The real challenge is getting customers – users – to fully take advantage of the app. That’s where app marketing comes in, and we have just the tips and tricks to get you started. Let’s have a look, shall we?
It Starts with the App
The first thing you want to do in order to attract users to your app is making sure that the app itself delivers a good user experience. This is a crucial factor; good UX is the key to both attracting and retaining users. Remember that the first few seconds of users utilising your app is important.
You want to make a good first impression. This means the app needs to load quickly, has a pleasant user interface, and must take users to the features or benefits they are seeking as fast as possible. A well-designed app is indispensable to your marketing efforts.
Working with experienced developers will ensure that your app delivers a good user experience. Appetiser app development team, a leading name in the field, is among the developers to work with if you are looking to develop native and progressive apps for your business.
You want to make a good first impression. This means the app needs to load quickly, has a pleasant user interface, and must take users to the features or benefits they are seeking as fast as possible. A well-designed app is indispensable to your marketing efforts.
Working with experienced developers will ensure that your app delivers a good user experience. Appetiser app development team, a leading name in the field, is among the developers to work with if you are looking to develop native and progressive apps for your business.
Building Up Attention
Marketing for the app doesn’t start when the app is launched; it actually starts before you are ready to release the app. This is the build-up phase where you generate interest for your app and the features you want to offer.
There is an endless way of generating interest for an app, but the most effective one is through the use of teasers and stories. Tell stories about why the app is a great addition to your existing products and services. Talk about the process of developing the app and get users involved.
You can even get users to provide input on how the app should be designed. Incorporate this input into the design or functionality of the app to engage users from the start. When users see that their ideas are implemented, they are more likely to use the app when it is launched.
There is an endless way of generating interest for an app, but the most effective one is through the use of teasers and stories. Tell stories about why the app is a great addition to your existing products and services. Talk about the process of developing the app and get users involved.
You can even get users to provide input on how the app should be designed. Incorporate this input into the design or functionality of the app to engage users from the start. When users see that their ideas are implemented, they are more likely to use the app when it is launched.
Gain Traction
The actual launch of the app is the perfect time to generate a lot of traction for it. This is the moment when you want your marketing effort to be at its busiest. Fortunately, you have the internet and digital marketing tools on your side.
You’ll be surprised by how easy it is to target a specific market segment online. Every part of your marketing campaign can be configured to target the audience segment you want. At the same time, you can use ads and instruments like influencer marketing as boosters.
Boosters are important because they allow you to gain traction early in the game. Rather than waiting for organic traffic, you can invest in reaching a wider audience group immediately. There is an added benefit to investing in early traction too, and that benefit is the snowball effect it produces.
When a lot of users start downloading your app, it gains visibility; your app could appear in the Top Apps list on its respective platforms, which means it will be seen by even more users in the process. The snowball effect is exactly what you want early in the game.
You’ll be surprised by how easy it is to target a specific market segment online. Every part of your marketing campaign can be configured to target the audience segment you want. At the same time, you can use ads and instruments like influencer marketing as boosters.
Boosters are important because they allow you to gain traction early in the game. Rather than waiting for organic traffic, you can invest in reaching a wider audience group immediately. There is an added benefit to investing in early traction too, and that benefit is the snowball effect it produces.
When a lot of users start downloading your app, it gains visibility; your app could appear in the Top Apps list on its respective platforms, which means it will be seen by even more users in the process. The snowball effect is exactly what you want early in the game.
A Continuous Effort
Remember that marketing your app is a continuous process. You cannot expect the process to end with you launching the app. The app needs to stay ahead of the competition and please the audience; your marketing efforts must go alongside the development cycle too.
When working with top-notch development companies like Appetiser, app development and maintenance are much more manageable. After all, you have a team of experienced developers helping you with the nitty-gritty parts of the process.
You can then focus on additional marketing campaigns for the app, including programs that actually take advantage of the app’s features and user experience. Offering more benefits for using the app and attracting new users with promotional offers are also great tactics to utilise.
That’s it! Use the tips and tricks we discussed in this article and your app will reach its intended users in no time. Build on the growing audience base to fully capitalise on the app and grow your business with it.
When working with top-notch development companies like Appetiser, app development and maintenance are much more manageable. After all, you have a team of experienced developers helping you with the nitty-gritty parts of the process.
You can then focus on additional marketing campaigns for the app, including programs that actually take advantage of the app’s features and user experience. Offering more benefits for using the app and attracting new users with promotional offers are also great tactics to utilise.
That’s it! Use the tips and tricks we discussed in this article and your app will reach its intended users in no time. Build on the growing audience base to fully capitalise on the app and grow your business with it.
