Marketing Essentials for the Small Handyman Business

​It’s never been easier to set yourself up as a professional handyman. More people than ever are launching their own business, and the demand for the average handyman continues to grow. Just like any other business, you will have far more chance of success if you can be easily found by potential clients, and that means marketing. The problem is that marketing can be a highly complex skill to learn. If you’re thinking of starting a handyman business but you’re worried about building an audience or having to use social media in the right way, here are some tips that might make all the difference to your profit margins and the growth of your client list.

Be an Expert

​You need to sell yourself in your marketing, and that means establishing your own expertise. Most people that hire the services of a handyman are going to ask for work in the homes that they live in. Of course, you may have commercial clients as well, but for those too you're going to want certifiable proof of your skills and experience. Look at signing up with the Association of Certified Handyman Professionals as this can go a long way in establishing your credentials and your professional standing.

USP

​Your unique selling points (USPs) are going to be there to help you stand out from your local competition. Think about what makes your business different. Many handyman companies are just people who have put up flyers in their local neighborhood, and that means you have the opportunity to drown them out with your professionalism. Highlight the fact that you have handyman insurance at next-insurance.com, as this one factor alone can be all the encouragement needed to convince clients that you are going to treat their property in a professional way.

Get Listed Online

Use online directories to make sure that you are more visible online. Look at the most popular listing sites, and make sure that you have filled out your contact details and added as much info as possible to:
 

• Google My Business
• Yelp
• Bing
• Foursquare

 
Update your phone number and your working hours so that the facts match the reality. 

Networking

​You don’t need to go to trade events and hand out business cards all day to network as a handyman. Look at local events and fundraisers, but be aware of the value of digital networking. Social media can be a great way to get more noticed by your local community and can have a very positive return on the time you spend engaging with people on Twitter and Facebook.

Make a Video

​Video marketing is easier than ever, and it’s quite fun to get into as well. If you have a phone and an internet connection, consider showcasing some basic skills that prove your experience and handyman skills. Upload your video to Youtube and remember to share it on your social media platforms. This establishes your authority and could be all that it takes to convince a new client to get in touch.
 
Being a handyman can be hard work, but the rewards can be worth it. Not only can the financial rewards be highly lucrative (especially if you land yourself an ongoing commercial client), but you also get to take control of your working hours. If you’re thinking of launching a new handyman business, don’t overlook the need for more marketing awareness. The more people that can find you, the more chance you have to use your skills and start making a profit.