Marketing App Development Via Social Media: Principles To Adopt
Social media is considered by many today as the rave of the moment owing to the way various individuals and businesses are freeing themselves to get on to the bandwagon. As you already know, using app store optimization (ASO) is not enough to make an app stand out in a sea of over 2 million apps. This is why it seems as if everyone is making use of the simplest but highly powerful tool (the social media platform) available to boost their app’s designation probability.
Many people are doing this by simply engaging and interacting with users online. For the record, there are over 2 billion active social media users online. It may interest you to know that mobile device users constitute the greatest population of social media users worldwide having about 1.7 million people. With these statistics, it is evident that any business that is not leveraging a social media platform for app marketing is missing out on a golden opportunity.
When it comes to promoting or marketing mobile app development, the use of social media channels cannot be overruled. Just so you know, social media platforms are just one of the most important ways through which app development companies can both effectively and efficiently promote their mobile application. Apart from offering cheaper and easier choices, social media networks happen to provide better conversions at faster rates. No wonder, every app development company (both startups and big corporations) is leveraging on every channel available to them to promote their application.
Social media is taking the app development world by storm just the same way it did to the social world. No doubt, this is just the most effective channel available for any developer to reach out to its target audience and build strong brand recognition. Wait! Before you get started, it is highly needful for you to understand the principles guiding the process of marketing mobile applications on social media so as not to waste your efforts and lose out on your chances.
For those looking to harness the power of social media and also improve their app development process, here are some helpful principles to guide you on your quest to find the right customers.
Many people are doing this by simply engaging and interacting with users online. For the record, there are over 2 billion active social media users online. It may interest you to know that mobile device users constitute the greatest population of social media users worldwide having about 1.7 million people. With these statistics, it is evident that any business that is not leveraging a social media platform for app marketing is missing out on a golden opportunity.
When it comes to promoting or marketing mobile app development, the use of social media channels cannot be overruled. Just so you know, social media platforms are just one of the most important ways through which app development companies can both effectively and efficiently promote their mobile application. Apart from offering cheaper and easier choices, social media networks happen to provide better conversions at faster rates. No wonder, every app development company (both startups and big corporations) is leveraging on every channel available to them to promote their application.
Social media is taking the app development world by storm just the same way it did to the social world. No doubt, this is just the most effective channel available for any developer to reach out to its target audience and build strong brand recognition. Wait! Before you get started, it is highly needful for you to understand the principles guiding the process of marketing mobile applications on social media so as not to waste your efforts and lose out on your chances.
For those looking to harness the power of social media and also improve their app development process, here are some helpful principles to guide you on your quest to find the right customers.
Use good content
As it is often said, “content is king.” App developers looking to grow and expand their app’s visibility must first concentrate on developing good content. Content is highly necessary to create the best social media campaign and there is no doubt about it. Simply put, you can’t make headways on social media without having lots of good content.
One veritable way to improve your social media campaign is by developing content that is good enough to keep your target audience engaged. Lots of creativity is required when it comes to using content to promote your mobile application. This is just the right time to get creative with words that can reach your customers in a super effective manner.
Ultimately, you are looking to get people to download your app. So, endeavor to create inspiring and motivating content capable of winning your users’ heart. When it comes to social media marketing, it is important to ensure that the content used is visually appealing. You can achieve this by supporting your content with character artwork, gameplay, app captures, screenshots, and even videos.
But it doesn’t end just there. You will need to amplify your message in such a way that users will be encouraged to take a meaningful action. One good way to do this is by embedding a clear call to action into the content such as “click here to learn more,” “download here,” “download app now,” etc.
One veritable way to improve your social media campaign is by developing content that is good enough to keep your target audience engaged. Lots of creativity is required when it comes to using content to promote your mobile application. This is just the right time to get creative with words that can reach your customers in a super effective manner.
Ultimately, you are looking to get people to download your app. So, endeavor to create inspiring and motivating content capable of winning your users’ heart. When it comes to social media marketing, it is important to ensure that the content used is visually appealing. You can achieve this by supporting your content with character artwork, gameplay, app captures, screenshots, and even videos.
But it doesn’t end just there. You will need to amplify your message in such a way that users will be encouraged to take a meaningful action. One good way to do this is by embedding a clear call to action into the content such as “click here to learn more,” “download here,” “download app now,” etc.
Maintain full consistency
It is never a good practice to use your social media platform as a ‘hit and run’ scheme. Yes, you can make quick ROI, sales, and conversions with social media but you don’t have to slow down or back out once you've gotten started with this form of marketing. You can’t build a reputable fan base with such attitude as this will make your followers lose faith in you and your project. Many people will think that you’ve lost interest in promoting your app and have decided to go elsewhere.
You need to be consistent with your social media marketing activities on a regular basis so as to be able to have a veritable fan base. You can do this by creating fresh content and sharing them at regular intervals. This will not only help to spread your message but also make your followers have confidence in you.
You need to be consistent with your social media marketing activities on a regular basis so as to be able to have a veritable fan base. You can do this by creating fresh content and sharing them at regular intervals. This will not only help to spread your message but also make your followers have confidence in you.
about the author
|
Harnil Oza is a CEO of Hyperlink InfoSystem, one of the leading app development companies in New York, USA and India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.
|
