​Is Outdoor Signage Still Effective Marketing?

​Over the last decade, there has been a massive increase in emphasis on digital marketing, so much so that it’s quickly been propelled into the single most effective and most used form of marketing and advertising in business and industry today. With the potential of reaching a wide and diverse global audience, many businesses have been able to grow into massive entities simply off the back of an effective digital campaign.
 
The reach of this advertising tool, which ranges from social media to email marketing and SEO, has caused many other traditional mediums to suffer and decrease in regularity. One of these forms of advertising is the outdoor marketing sector.
 
However, despite the rise of other marketing means, outdoor signage still has its place and has various benefits that mean it will remain to be used regularly for years and years to come. Here are some reasons why outdoor signage is still effective for marketing:

​It’s Extremely Cost-effective 

Although putting up a sign can be pretty expensive initially, once it’s suspended and secure it’ll be able to work for you 24/7 for the duration of that specific campaign, unlike digital marketing where you’ll have to pay regularly to get your ads boosted and so on.
 
Signage can be even more cost-effective depending on where you’re able to put it. If you’re able to acquire a spot overlooking a busy highway, for example, you’ll be able to get a considerable amount of eyes on your signs, improving its reach and value while working hard to increase the awareness of your brand. One of the most effective outdoor advertising techniques was employed by fast-food giants McDonalds, who spent a big proportion of their budget on their Golden Arches after learning through analysis that it was a really useful way to attract buyers.  

​It Can Generate Impulse Purchases 

A good sign can really encourage a customer who was not originally planning to shop with your business to check out your products. In fact, according to the US Small Business Administration, about 20% to 45% of a business’s sales comes from an unplanned impulse buy that was a direct result of well-utilized signage, so it’s important your business uses them to make sure they don’t miss out on this vital section of first-time buyers. The quality of the sign is an important deciding factor on whether the customer tries out your business rather than your competitors, so be sure to treat your outdoor advertising with respect and get a properly lit LED or LCD display sign. To figure out which one is best, here’s a comparison between LED vs LCD displays.

​It Can Increase Brand Awareness

An individual won’t be able to shop or interact with your business without knowing about it, so using signs is a good way to keep the local community aware of your brand and keep your business name in the front of their mind. This is important because customers aren’t always going to be ready for your type of product the instant they see your sign; however, by reminding them of who you are through signage, you will increase the chances of them searching for you when they do require the service or product that you sell.