Impact of Social Media Localization on Your Business Growth ​

​Did you know that 50% of people that use social media daily are over 40? Yes, social media is no longer just the platform for obsessed teenagers and teeny-boppers, more and more people are coming on board and the game is getting all the more real.
Age is not the only important demographic here, location is one too. Can you think of how many Facebook users are in India alone? 100 million!

Social media has a way of reaching the global audience as no other platform has ever had. And even though the internet has managed to break all the physical barriers, the language barrier still persists.
It would be a shame to not take advantage of such a powerful platform just because of a mere language problem. Studies have shown that people are much more generous in buying products and spending money when the promotion is done in their own language.

A rise has been observed in the conversion rate with the use of native languages as well as improved engagement and better reviews.
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Just being aware of the global networks, and even posting on them is no longer enough. There is a high need that the content posted be in the native language according to the people of that market.

​Here are some of the reasons that social media localization has become a very important stepping stone in the growth of a company.

Better Interaction with the Customers

​It is not hard to assume that every customer that buys the product or services that you are providing wants to know a way to get in touch with the business if they need to. Social media makes a direct uninterrupted bridge between the customer and the business like never before.

There are a good number of benefits that you can avail when you make it easier for your customers to interact with your business. Doing so in their own language makes it more convenient for them.

This will help you understand the individual needs of the customers of the market, you will get to know what work you need to do and the gaps that you need to cover up in your product or services.
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You will be able to gather data in a more comprehensive way directly through the customers of that particular market. It will also be easier for the customers to express their concerns in a more effective way.

Better Understand the Expectations of the Customer

​Social media localization lets the customers welcome the platform and interact on it more openly. These expressed opinions and exchanged comments can help you understand the mindset of your customer.

Through this data, you can deduce the needs and expectations of the customers. You may observe many similar patterns in different markets whereas you may also see some trends that are unique to the particular market.
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This data can help you understand and manage the expectations that the customers have from your business. This can also give you an insight into the market trends and help you get a head start.

Increased Promotion

​Social media localization allows your customers to interact in their native language. It not only makes them feel comfortable but they also feel a sense of loyalty towards your business. This means that they invite other people to your page by commenting, tagging, and sharing.
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This often leads to the formation of a whole community around your business. This leads to an increased promotion, that too without any payment! Try this out with just one language, if you want to, get some software and put it to test. You will see an increase in customer engagement beyond your expectations.

Increased Website Traffic ​

​Localization of social media can lead to increased website traffic. 59% of consumers discover websites through social media.

You can have a website that has been finely localized, but what is the use when people have no idea about it? Your social media can get you traffic of the people that speak English, even some that don’t perchance, but you will never be able to tap into the stream of traffic unless you tell the customers that you have localized services.

And the best way to do that is by posting localized content on your website. When you post translated content on social media, it is a loud and clear message that you provide your product and services localized. This will attract more people who are only drawn to their native language and increase website traffic significantly.
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Localized content will give the customers a preview of what they can expect when they visit your website i.e. everything will be presented in their native language and any problem that they may have will also be solved in the same language.

Better Customization of Design and Promotions

​Every culture has a different set of beliefs, value, and customs that are unique. It is important to understand them before you attempt to enter that market.

You cannot use the same generic material for promotion in every market. A thing that means something in one culture can mean something entirely different in another. So you have to make an effort to customize your design and promotions in accordance with the customers.

This not only saves you from potentially ruining your image but also shows that you care about your customers and make them feel special.
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This can also help you in deciding how to tailor your promotions to the need of that particular market.

In Conclusion…

​Localization of your social media can help you a great deal in more than one front. Not only will you be able to understand the needs of your customers and be able to help them better but you will also be able to manage your product in accordance with their trends.
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It may be a little overwhelming in the start, but if you can get through it if you focus on one language at a time and get the right localization partner.