Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

How Your B2b Lead Generation Should Be In 2023

​Until the early months of 2020, business-to-business (B2B) lead generation thrived by industry leaders and sales representatives meeting face-to-face with potential clients. It was a norm to search for new prospects and qualified leads and fix meetings at either sporting events or conferences.

The global pandemic, however, brought a new wave to how things were run in the business world. Physical interactions and meetings have become almost nonexistent. Salespersons still have quotas and targets to meet amid the challenging task of getting leads. However, there's no way of getting all their prospects to fix a physical meeting. Even as the world gradually returns to normal, clients now prefer remote or digital meetups and interaction. The old way of doing business has faded.

With clients unwilling to return to the old business method, B2B sellers face a challenging period in lead generation and hitting business targets.

The New Look Of Lead Generation

B2B salespeople are now required to spend more time prospecting, corresponding with prospective clients on chat services like Zoom and Teams, and organizing online events. However, even while these measures might be helpful, they may not help the seller close enough deals, especially if they do not benefit from steady client accounts or repeat business.

What More Can A B2b Company Do?

The internet and social media have facilitated a platform to contribute to conversations and make connections. B2b sales force needs to connect with potential clients online, particularly on top social networks like LinkedIn and Twitter.

It is an organization's responsibility to provide the necessary assistance. But with the help of lead generation consultants, you can rightly strategize and optimize results. Also, B2B sales force organizations must develop content and standard pitch materials that salespeople can bring to market and online platforms where their prospects are.

Tactics For Growing B2b Lead Generation In 2023Get the right team

The best way to get your business running is to set up the right team with an excellent B2B mentality.
Organizations must form a cross-functional team of people willing to contribute to digital conversations in new ways — a role previously reserved for only those in the product, customer success, or professional service arms of the company.

Put your business out there with the right content

With the right content, B2B organizations can easily attract new prospects. It is critical that the content you put out there focuses on the problems clients face and how to solve them rather than the products the company sells.

Earn clients' trust with a good social presence

Social proof is an important component of most B2B lead generation strategies. Prospects will seek social proof to make a more informed purchasing decision because they may be skeptical of claims about your product/service. Therefore, the more social proof you can gather on your site, the easier it will be to build trust and sales.

Once the content is distributed, salespeople must be able to push it to market by leveraging distribution platforms and possibly sales productivity tools for tracking and performance data.

Generate leads from your content

After you've done a great deal of research and written great content, the next thing is to generate leads. How do you achieve this? Here are two ways to generate leads from your content;

●      Add subscriptions to your content; The concept is straightforward. Include a newsletter subscription in each of your social media contents and on the blog home page, as well as a dedicated page where readers can subscribe for updates. You don’t have to be too pushy with annoying popups that appear at random to attract leads. Simply add value to your content and make the sign-up form easy to find. When you have subscribers, remember to send them what you promised on a regular basis. Don't be too spammy; instead, try to solve your subscribers' problems and provide them with useful information while adhering to email marketing best practices.

●      Use lead magnets; including lead magnets in content is another excellent way to generate more leads. However, the content and the lead magnet must be a perfect match. When a lead magnet solves a customer problem, promises a quick win, has a high value, and is easily accessible, it converts exceptionally well.

The Bottom Line: Measure Outcomes At Multiple Levels

It is crucial for B2b organizations to monitor the overall performance of their content and social media feeds, including views and leads generated. Internal performance metrics must be present to maximize quality content and leads.
​
Furthermore, try to expand successful sales content and strategies. Those that failed to gain traction should be eliminated or, at the very least, improved quickly.
Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk