How to Use Video Marketing To Increase Engagement with Blog Posts
One of the recent surveys says that as much as 77% of internet users read blogs. Keeping in mind these numbers are written in billions, everyone should get a clear idea of how vast this pool is.
Be that as it may, as time goes by, interests change, and the attention of the modern audience leans far more heavily into the direction of video content that is more exciting and faster to consume. Let us see how you can leverage this fact to overhaul your content strategy and make your future blog posts more efficient and engaging.
Be that as it may, as time goes by, interests change, and the attention of the modern audience leans far more heavily into the direction of video content that is more exciting and faster to consume. Let us see how you can leverage this fact to overhaul your content strategy and make your future blog posts more efficient and engaging.
Use videos to break up walls of text
Using videos in blog posts can be performed with various purposes in mind. One of the more popular applications is to extend the time spent on the page. Some studies suggest this simple change can extend the period of stay by 100% or more. However, this time we would like to point out that including videos in your blog post is an effective way to break up walls of texts and make intuitive segues to another topic. To serve this demanding purpose, the videos need to follow the cadence of the text, be included organically, and not draw too much attention from the post’s focus.
Keep videos under two minutes
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As we mentioned above, putting videos in the blog posts is there to back up the content or attract a younger Millennial audience. The video should never be the blog post’s focus, or you will seriously undercut all the content strategies you might have in place. Keeping in mind that the average blog post consists of 1,750 words which take about 7 minutes to read (according to The University of Chicago), the video you are going to use to refresh the content should never last longer than two minutes. Remember, you only need to complement the exposed info.
Create original video materialUsing already existing material to illustrate some points is good. But, if you want to drive the point home and fit the video content organically, you should start creating your original video material.
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So, find some free online video editor and start making short tutorials, vlogs, video summaries, and ‘About Us’ videos to sharpen your narrative and editing skills. With enough practice, you will be able to create high-quality content that will not only be suitable for backing up your written blog posts but for developing a full-fledged YouTube SEO strategy as well.
Upload your videos to YouTube
Although this fact often escapes our radars, with its staggering 2 billion users, YouTube makes the second most popular search engine in the world. Neglecting this massive pool of potential users would be a tremendous mistake. Therefore, while preparing the content for your blog posts, try to make them stand alone, follow the basic rules for getting more views on this popular platform, and keep the videos SEO-friendly. You are already involved in creating the original content – why wouldn’t you make the videos that will be deployed on both these fronts.
Use videos to promote your blog posts
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Sometimes, no matter how hard you try, a well-researched post with no copywriting mistakes falls flat on its face. This is one of the situations where having a developed YouTube channel and strong social media presence can significantly help your cause. What you want to do in this case is to create a short teaser that will quickly summarize the essential points of your article in a visually appealing manner and share it all over your social media platforms. This form of free advertising can do a lot to create a buzz around your channels and move your slower posts off the ground. |
Support blog posts with Q&A and review videos
Last but not least, we have to mention that video content doesn’t have to be used exclusively to back up or illustrate some vital part of the article. In some cases, the more creative applications you can find, the more props to you. So, why wouldn’t you let your clients and visitors submit their questions and answer them with a Q&A video? Or, you can allow the visitors to submit a video review of your posts, services, or products. All these things make the interactions with followers much more fun, intuitive and engaging and thus become a marketing asset on their own.
We hope you had fun with this one and learned some interesting and efficient ways to use video content to increase engagement with your blog posts. Although written posts still present the most important type of marketing content, the times are changing, and the audience leans more and more in the directions of formats that are easier to consume on the go. Some innovations and reforms are needed, and making greater use of video content seems like a perfect place to start.
We hope you had fun with this one and learned some interesting and efficient ways to use video content to increase engagement with your blog posts. Although written posts still present the most important type of marketing content, the times are changing, and the audience leans more and more in the directions of formats that are easier to consume on the go. Some innovations and reforms are needed, and making greater use of video content seems like a perfect place to start.
