How To Structure A Pitch-Winning Presentation
When making an investor pitch, it’s better to have a few slides that clearly communicate your company’s value proposition than it is to have a lot of slides with too much information. A professional presentation design company will always advise you to keep your pitch short to make sure you have plenty of time for questions and discussion afterward.
A pitch deck convinces potential investors and customers of the merits of your idea. Make it short, visually appealing, and include the information necessary to understand your business model and how it will work.
A Simple Presentation Design Wins
A presentation company knows about brevity and identity. That’s why these are presentation wins.
A presentation company will advise these guidelines for your pitch presentation tips.
Introduction: Your Value Proposition
Make your introduction like an elevator pitch i.e. the short version of who you are and what you do. It should be 30-60 seconds long and be able to explain your company in just enough detail that someone could conceivably want to work with or invest in it.
Then move on to an outline of what you’ll cover in your upcoming presentation agenda.
Problem vs Solution: Why Are You Pitching?
Use this slide to talk about the problems your product solves and who needs those solutions.
Now that you’ve sufficiently piqued the listener’s curiosity about your product, it’s time for you to provide an overview of the market your product will serve. This is an excellent opportunity for you to show off your knowledge of the industry and its history.
Your presentation should answer the following questions: What are the current solutions for this problem? Why do you see gaps or problems with existing approaches? And how does your product fill those gaps and solve these problems better than its competition does?
When defining the problem, try to tell a story that is relevant and familiar to your audience. The more you can make your business’s goals real to investors, the better they will understand what you are trying to accomplish.
Your Solution: How Your Product Presents The Best Solution
Describe how your product or service works and the problems it solves for customers. Try to resist the urge to put this slide at the beginning of your pitch deck. It’s classic storytelling to first build tension by describing the problem as you’ve done and now offer your unique solution.
Show how other companies have tackled similar challenges in the past, and how they failed or succeeded. The aim is clarity. Clarify that your product or service is now the solution to the problem outlined previously.
Product focus can be a trap for entrepreneurs at a pitch. They should instead concentrate on the needs of their customers and on how they can help solve those problems.
Keep your pitch deck focused this way, and you’ll have a better chance of telling a story that will inspire action.
Your Product’s vs Competitor’s Features
This is where you build on the market gaps you talked about earlier. Include only those features that are important to customers, and make sure that you explain why the differences in those features matter. Show this comparison table in your presentation to help support your claims about how much better your product is than the competition.
Talk further about your value proposition. Highlight the benefits of your product or service, and give them reasons to trust you.
Explain Why Your Solution Provides The Best Value For Customers
If your product or service is more expensive than the competition, but it’s also better and easier to use, then you’ll want to emphasize these benefits. However, if your product or service is cheaper than the competition but not as reliable or easy-to-use, then you need to make sure that your audience understands why they should still buy from you despite this downside.
Include a strong call to action at the end of your presentation. Drive home what you’re expecting from your audience and make it easy for them to respond.
Include a link to your website with more information, or even ask them to start a free trial of your product or service. If you’re presenting in person, you can ask people to fill out contact cards and provide their email addresses so that you can follow up with them as well.
A pitch deck convinces potential investors and customers of the merits of your idea. Make it short, visually appealing, and include the information necessary to understand your business model and how it will work.
A Simple Presentation Design Wins
A presentation company knows about brevity and identity. That’s why these are presentation wins.
- Use the colors and images that align with your brand’s identity and story.
- Bullet points are tedious and don’t tell a story. Large fonts, fewer words on each slide: that’s how you make it interesting!
- Keep your presentation straightforward by focusing on one message per slide.
A presentation company will advise these guidelines for your pitch presentation tips.
- Introduction: Grab your audience’s attention with a strong opening statement and create a picture of what you will discuss throughout the rest of your presentation.
- Problem: Describe the problem that needs addressing, why it matters to them.
- Solution: This is where you explain features and benefits. Show how this solution differs from competitors’ products in terms of quality, cost, ease of use etc.(if applicable). What makes your product unique in the marketplace right now?
Introduction: Your Value Proposition
Make your introduction like an elevator pitch i.e. the short version of who you are and what you do. It should be 30-60 seconds long and be able to explain your company in just enough detail that someone could conceivably want to work with or invest in it.
Then move on to an outline of what you’ll cover in your upcoming presentation agenda.
Problem vs Solution: Why Are You Pitching?
Use this slide to talk about the problems your product solves and who needs those solutions.
Now that you’ve sufficiently piqued the listener’s curiosity about your product, it’s time for you to provide an overview of the market your product will serve. This is an excellent opportunity for you to show off your knowledge of the industry and its history.
Your presentation should answer the following questions: What are the current solutions for this problem? Why do you see gaps or problems with existing approaches? And how does your product fill those gaps and solve these problems better than its competition does?
When defining the problem, try to tell a story that is relevant and familiar to your audience. The more you can make your business’s goals real to investors, the better they will understand what you are trying to accomplish.
Your Solution: How Your Product Presents The Best Solution
Describe how your product or service works and the problems it solves for customers. Try to resist the urge to put this slide at the beginning of your pitch deck. It’s classic storytelling to first build tension by describing the problem as you’ve done and now offer your unique solution.
Show how other companies have tackled similar challenges in the past, and how they failed or succeeded. The aim is clarity. Clarify that your product or service is now the solution to the problem outlined previously.
Product focus can be a trap for entrepreneurs at a pitch. They should instead concentrate on the needs of their customers and on how they can help solve those problems.
Keep your pitch deck focused this way, and you’ll have a better chance of telling a story that will inspire action.
Your Product’s vs Competitor’s Features
This is where you build on the market gaps you talked about earlier. Include only those features that are important to customers, and make sure that you explain why the differences in those features matter. Show this comparison table in your presentation to help support your claims about how much better your product is than the competition.
Talk further about your value proposition. Highlight the benefits of your product or service, and give them reasons to trust you.
Explain Why Your Solution Provides The Best Value For Customers
If your product or service is more expensive than the competition, but it’s also better and easier to use, then you’ll want to emphasize these benefits. However, if your product or service is cheaper than the competition but not as reliable or easy-to-use, then you need to make sure that your audience understands why they should still buy from you despite this downside.
Include a strong call to action at the end of your presentation. Drive home what you’re expecting from your audience and make it easy for them to respond.
Include a link to your website with more information, or even ask them to start a free trial of your product or service. If you’re presenting in person, you can ask people to fill out contact cards and provide their email addresses so that you can follow up with them as well.
