Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk
Picture

How to Make Your Website SEO Friendly

Search Engine Optimization is a series of strategies that you can (and should) use in order to make your website more visible and understandable to websites. In the past, SEO was just something that you used to make your website findable or visible. Today it has a second benefit — it makes your website much more pleasurable to enjoy for users.
 
That is because Google places quality and user experience at the forefront when ranking sites. They want your site to fulfill a search query in more than just question/answer format. They want to provide their users with the best answer from the most reputable and trustworthy website. 

Have an SEO Audit Done ​

​If you don’t know what to fix, you might just end up paving over the problem, inadvertently leaving structural damage behind. That is why the first step is always to have a professional, in-depth audit done for both your content and the technical aspects of your website. Once you have the results, you will have a road map on what to fix. 

Redesign Your Website ​

With an SEO audit in hand, and all the necessary technical improvements in a list, you will then want to improve the website design itself.
 
Improve Its Design  

First things first, you’ll want to revamp your website design and its user friendliness. Old looking websites are generally distrusted by customers as being outdated and unsafe, so updating the design to supersede your competition is a must for success. You can do this with or without a web designer on your team. If you don’t have such an employee, then hiring a company like this great web design Alcester option is the way to go for best results. 

Make it Mobile-First  

Though you can have a responsive website that looks great both on mobile and on the computer, you should prioritize the user friendliness and design of your website on phones and tablets, as this is statically where most of your customers will be entering your website from.
 
Improve its Internal Structure  

Search engines partially work by following links through the different pages. A page that is not linked up anywhere else is a huge red flag to these crawlers. This is especially true when it comes to analyzing link-building strategies for attorneys. This is because their website needs to be credit-worthy, only then people would trust the legal professionals with their cases. 

​ "
That is why you need to not only design the pages well, you also need to make sure that they are intuitive to find and well-linked throughout your site and off-site.
 
Optimize Your Content  

Improving the aesthetic and function of your website means you are ready to update the content. Search engine optimized content requires you to provide quality, in-depth content that is optimized with relevant keywords to help Google’s algorithms understand what your website is about.
 
Improve Your Analytics Abilities  
​
SEO is an ongoing process. It has to be, considering that the algorithms used to search and rank websites is continuously being updated. With that in mind, you need to commit to reporting. Google Webmaster tools can give you a lot of insight into who visits your website, how often, and for how long. Use this information to improve the quality, content, and strategies of your website.
Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk