How to Make Your Website SEO Friendly
Search Engine Optimization is a series of strategies that you can (and should) use in order to make your website more visible and understandable to websites. In the past, SEO was just something that you used to make your website findable or visible. Today it has a second benefit — it makes your website much more pleasurable to enjoy for users.
That is because Google places quality and user experience at the forefront when ranking sites. They want your site to fulfill a search query in more than just question/answer format. They want to provide their users with the best answer from the most reputable and trustworthy website.
That is because Google places quality and user experience at the forefront when ranking sites. They want your site to fulfill a search query in more than just question/answer format. They want to provide their users with the best answer from the most reputable and trustworthy website.
Have an SEO Audit Done
If you don’t know what to fix, you might just end up paving over the problem, inadvertently leaving structural damage behind. That is why the first step is always to have a professional, in-depth audit done for both your content and the technical aspects of your website. Once you have the results, you will have a road map on what to fix.
Redesign Your Website
With an SEO audit in hand, and all the necessary technical improvements in a list, you will then want to improve the website design itself.
Improve Its Design
First things first, you’ll want to revamp your website design and its user friendliness. Old looking websites are generally distrusted by customers as being outdated and unsafe, so updating the design to supersede your competition is a must for success. You can do this with or without a web designer on your team. If you don’t have such an employee, then hiring a company like this great web design Alcester option is the way to go for best results.
Make it Mobile-First
Though you can have a responsive website that looks great both on mobile and on the computer, you should prioritize the user friendliness and design of your website on phones and tablets, as this is statically where most of your customers will be entering your website from.
Improve its Internal Structure
Search engines partially work by following links through the different pages. A page that is not linked up anywhere else is a huge red flag to these crawlers. That is why you need to not only design the pages well, you also need to make sure that they are intuitive to find and well-linked throughout your site and off-site.
Optimize Your Content
Improving the aesthetic and function of your website means you are ready to update the content. Search engine optimized content requires you to provide quality, in-depth content that is optimized with relevant keywords to help Google’s algorithms understand what your website is about.
Improve Your Analytics Abilities
SEO is an ongoing process. It has to be, considering that the algorithms used to search and rank websites is continuously being updated. With that in mind, you need to commit to reporting. Google Webmaster tools can give you a lot of insight into who visits your website, how often, and for how long. Use this information to improve the quality, content, and strategies of your website.
Improve Its Design
First things first, you’ll want to revamp your website design and its user friendliness. Old looking websites are generally distrusted by customers as being outdated and unsafe, so updating the design to supersede your competition is a must for success. You can do this with or without a web designer on your team. If you don’t have such an employee, then hiring a company like this great web design Alcester option is the way to go for best results.
Make it Mobile-First
Though you can have a responsive website that looks great both on mobile and on the computer, you should prioritize the user friendliness and design of your website on phones and tablets, as this is statically where most of your customers will be entering your website from.
Improve its Internal Structure
Search engines partially work by following links through the different pages. A page that is not linked up anywhere else is a huge red flag to these crawlers. That is why you need to not only design the pages well, you also need to make sure that they are intuitive to find and well-linked throughout your site and off-site.
Optimize Your Content
Improving the aesthetic and function of your website means you are ready to update the content. Search engine optimized content requires you to provide quality, in-depth content that is optimized with relevant keywords to help Google’s algorithms understand what your website is about.
Improve Your Analytics Abilities
SEO is an ongoing process. It has to be, considering that the algorithms used to search and rank websites is continuously being updated. With that in mind, you need to commit to reporting. Google Webmaster tools can give you a lot of insight into who visits your website, how often, and for how long. Use this information to improve the quality, content, and strategies of your website.
