How to Make a Splash with a Small PPC Budget

​There are quite a lot of different ways to advertise your business on the internet. But when it comes to finding the most effective method with very little budget, quite a few businesses tend to fail.
 
Pay-per-click seems to be underused these days, despite all the benefits that it has to offer. And if you thought that there is a need for high investment, you are extremely wrong. You can make do with a relatively small budget, so long as you act smart and make use of some tips.

Promo Codes

Getting started is always the hardest thing. Especially with something you have no prior experience of. Potential risks can be a reason to look elsewhere. However, you can get Google AdWords promo code for your business from Clever Ads. That should be more than enough to get things going and alleviate the pressure from having to spend on something you are hesitant about.

Realistic Expectations

​This particular tip can be used on more occasions. Unrealistic expectations tend to lead to failure, but if you were to do some research and see just how much other businesses are making with their PPC campaigns and compare your budget to theirs, you will be able to see the bigger picture and plan accordingly.

Goal Prioritization

​If you have different goals in mind, like raising brand awareness, making more sales, getting more leads, etc., you are better off sticking to different accounts for each of these. Putting all your eggs in a single basket will only be detrimental in the long run.

Targeting the Right Demographic

This one comes down to what exactly it is you are trying to sell, but do not overlook the fact that your ads should target the right demographic. Sure, there are some instances when you can take a broad approach with hopes of reaching as many people as you can, but in most cases, this strategy will not work out. 

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Effective Ad Copy

While it seems that Google is trying to test out more and more platforms that support visuals rather than text ads, you will still need to write something that truly stands out and is effective.
 
Copywriting is a very difficult thing and the best in the business makes a lot of money from writing just a few sentences. Thus, if you are on a tight budget, you will need to spend that extra bit of time to make sure that those few words will actually matter.

Geotargeting

​When you are choosing your targets, think about the most effective location settings. Do you want to focus on particular areas in your city, or target the whole city? Or perhaps you are planning to sell to the entire country? Keep in mind, though, that the broader your area is, the more money you will have to spend to actually get a decent ROI.

Scheduling Ads

​Look for the most effective time of the day or even cut out some days of the week if you are not happy with how the ads are performing. It does wonders when you are looking to control the budget.

Match Types

​Match types also play a crucial role in not wasting your resources. Once again, you will need to spend some time and figure out how each type differentiates and triggers your ads. Combine this with everything else and you will end up with a strategy that wastes very little of your money.

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Competition

​It is important to look at what your competition is up to. Look at what their ads are like and apply their best practices to your business. 

Tracking and Analytics

​Make sure that you are on top of everything and keep up with analytics. Measure your performances and collect as much data to determine your shortcomings. It is all about information control and how you use your newly-acquired experience for future campaigns.

Keywords

Do not focus on generic keywords because they are too expensive and much harder to rank. Unique and longtail keywords are the best. Make use of your analytics account on Google and look at some keyword suggestions.
 
High-volume is also not something you want to emphasize. These will also cost a lot. The bottom line is that you need to spend quite a lot of time on keyword research.
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Landing Page

​The days of clickbait and trying to fool people are long over. Your landing page should be relevant, transparent, original, and so on. Google will issue penalties for landing pages that are there to fool people. Not to mention that your bounce rate will skyrocket, leaving in a terrible situation.
 
In a word, if you have been struggling financially but would still like to make more things happen with your internet business, make use of Google AdWords and these tips for running an effective campaign.