How to Improve Your Organic Social Media Reach using social media platforms
Regardless of whether you are running a small or large business, social media can be a powerful platform for connecting with your target demographic.
Yet, with billions of people online and tough algorithms to master, you will need to develop effective marketing campaigns to stand out from the crowd in your industry.
To reach your target audience, boost your brand recognition and grow your sales, find out how to improve your organic social media reach.
Optimize Your Social Profiles
Similar to on-page SEO tactics, you must optimize your social media profiles to increase your reach and conversion rate. To improve your online visibility, you should:
Post Evergreen Content
As posts on the likes of Facebook and Twitter can have an extensive lifespan, you must aim to post evergreen content, which can encourage others to follow your profile and visit your website, regardless of whether they find your post today or in a year’s time.
To ensure you never bore your target audience, never publish posts that have an expiration date unless you are confident it will increase your following and sales.
Yet, with billions of people online and tough algorithms to master, you will need to develop effective marketing campaigns to stand out from the crowd in your industry.
To reach your target audience, boost your brand recognition and grow your sales, find out how to improve your organic social media reach.
Optimize Your Social Profiles
Similar to on-page SEO tactics, you must optimize your social media profiles to increase your reach and conversion rate. To improve your online visibility, you should:
- Select a short and simple username that’s easy for others to remember
- Use keyword-rich descriptions
- Add a backlink to your website
Post Evergreen Content
As posts on the likes of Facebook and Twitter can have an extensive lifespan, you must aim to post evergreen content, which can encourage others to follow your profile and visit your website, regardless of whether they find your post today or in a year’s time.
To ensure you never bore your target audience, never publish posts that have an expiration date unless you are confident it will increase your following and sales.
Social media
Focus on Quality Over Quantity
According to Facebook, their average users will be subjected to more than 1,500 posts per day. To boost online engagement, the social media giant reportedly only displays 300 of the posts on a newsfeed, which they believe will be the most relevant to a user’s needs.
So, rather than continually posting content that will fail to reach your target audience, you must aim to publish high-quality content that will complement your target audience’s needs and will, in turn, increase your reach and engagement rate.
Strike the Right Balance
While your sole aim will be to increase your customer base and sales when developing social media campaigns, you must avoid consistently posting self-serving advertisements onto your profiles. Users are looking for brands that will provide relevant, useful content for their needs, which is why you must strike the right balance between promotional and useful posts on the likes of Facebook, Instagram and Twitter.
Instead, focus on providing your readers with insightful articles or start a discussion on an interesting topic that will get people talking, such as who is likely to win America's Got Talent or beat the odds and win the Super Bowl.
Interact with Your Followers
If you want people to regularly engage with your posts and take an interest in your brand, you must routinely engage with their comments to boost their loyalty and build a positive reputation.
Developing relationships with your demographic will also make them more likely to share your content, write a comment or visit your website. So, routinely make time to interact with your followers on platforms such as Facebook, Twitter, Instagram, and more.
Promote Your Social Profiles
If you run a website, provide a storefront, create business cards, or add signatures onto your emails, these can each serve as powerful places to promote your various social media profiles.
For example, you could add social media follow buttons onto your webpages, or you could even introduce a pop-up to encourage people to Like your Facebook account. Also, don’t forget to cross-promote your various social channels, as you could link back to your Facebook page on your Twitter account, or can add backlinks to your Instagram and LinkedIn profiles on your YouTube channel. It can be a superb way to naturally and quickly grow your organic reach.
Post During Slower Social Media Hours
Many brands make the mistake of attempting to post on social media when the traffic is at its peak. However, doing so could lead to your posts being drowned out by the crowd. It might, therefore, be a smarter option to post during slower social media hours, as your post might enjoy a greater reach and engagement.
If you follow the above top tips, you could soon experience a noticeable spike in your organic reach and conversion rate.
According to Facebook, their average users will be subjected to more than 1,500 posts per day. To boost online engagement, the social media giant reportedly only displays 300 of the posts on a newsfeed, which they believe will be the most relevant to a user’s needs.
So, rather than continually posting content that will fail to reach your target audience, you must aim to publish high-quality content that will complement your target audience’s needs and will, in turn, increase your reach and engagement rate.
Strike the Right Balance
While your sole aim will be to increase your customer base and sales when developing social media campaigns, you must avoid consistently posting self-serving advertisements onto your profiles. Users are looking for brands that will provide relevant, useful content for their needs, which is why you must strike the right balance between promotional and useful posts on the likes of Facebook, Instagram and Twitter.
Instead, focus on providing your readers with insightful articles or start a discussion on an interesting topic that will get people talking, such as who is likely to win America's Got Talent or beat the odds and win the Super Bowl.
Interact with Your Followers
If you want people to regularly engage with your posts and take an interest in your brand, you must routinely engage with their comments to boost their loyalty and build a positive reputation.
Developing relationships with your demographic will also make them more likely to share your content, write a comment or visit your website. So, routinely make time to interact with your followers on platforms such as Facebook, Twitter, Instagram, and more.
Promote Your Social Profiles
If you run a website, provide a storefront, create business cards, or add signatures onto your emails, these can each serve as powerful places to promote your various social media profiles.
For example, you could add social media follow buttons onto your webpages, or you could even introduce a pop-up to encourage people to Like your Facebook account. Also, don’t forget to cross-promote your various social channels, as you could link back to your Facebook page on your Twitter account, or can add backlinks to your Instagram and LinkedIn profiles on your YouTube channel. It can be a superb way to naturally and quickly grow your organic reach.
Post During Slower Social Media Hours
Many brands make the mistake of attempting to post on social media when the traffic is at its peak. However, doing so could lead to your posts being drowned out by the crowd. It might, therefore, be a smarter option to post during slower social media hours, as your post might enjoy a greater reach and engagement.
If you follow the above top tips, you could soon experience a noticeable spike in your organic reach and conversion rate.
