How to Improve the Google Positioning of Your Website: The Best Tips

​It is very beneficial to be ranked high and well on Google. Check out these tips if you want to learn how to improve your website's Google positioning.

Your site’s Google positioning can make or break the success of your site. It’s no longer enough just to appear in search results. You have to rank high for the right search terms.
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This can turn into more traffic to your site. That traffic is more likely to convert into a lead or a sale.
Are you ready to find out how you can improve your site’s search rankings? Read on to discover what it can do to improve your site’s position in search results.

​1. Improve Site Performance

Whenever you start working on your site’s SEO, you have to look at it from two perspectives: on-site and off-site.

The best place to start is with on-site because this is largely in your control. Not only that, when you work on off-site SEO, it’s like putting gasoline on a fire. It’s will further improve your site’s rankings.

How can you improve your on-site SEO? It’s best to take a look at your site’s performance. This will impact the user experience and SEO at the same time.

Check out your site’s speed by using Google’s PageSpeed Test. This is a tool that will let you know how quickly your site loads and what is slowing it down.
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There may be images that need to be compressed, or your host is a little slow. A small improvement can make a big difference.

​2. Check HTML Tags

The code on your site should tell search engines what individual pages on your site is about. The most important tags are the Title and Meta Description tags.

These tags turn into the headline and description that appear in search results. You want these to contain your main keyword for that page and you want them to be compelling to users. If your title and description aren’t compelling, no one will click on your page.
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Heading tags are also important, especially for posts that have a list of information. These can appear in rich snippets. Rich snippets are the search results that answer a specific and related question to the search term.

Alt-text tags on images are another area where you can improve your search rankings, especially when someone is searching for images.

​3. Use a Broad Range of Keywords

Keywords still matter in SEO. You don’t have to be concerned with finding the exact match keywords anymore.
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What you want to know are the related search terms that your audience will use to find information. Two people aren’t likely to look for information the same way, so you want to take this into account.

​4. Write Great Content

The most important thing you can do for your site is to provide great content. That will be the one way to can separate your site from every other site out there.

What makes great content? Something that’s in-depth on a specific topic. Content that addresses a specific problem is also good.

Google has Quality Rater guidelines that are good to know. These guidelines mention what quality content is. Something that is comprehensive, original, and clear can be considered high-quality.

​5. Fill Out Directory Listings

Local businesses have to have directory listings filled out. They have to be accurate and match the information that’s on your website, mainly the name, address, and phone number.
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You can start by listing your business on Google MyBusiness and Bing Places. Any other directories should be relevant to your business. A restaurant can also have a Yelp profile and a consultant can have one with the Better Business Bureau.

​6. Build a Backlink Profile

Google was built by two students at Stanford University. When they first built the algorithm, they called it PageRank. PageRank was different than the other search engines at the time because it ranked pages according to how many other sites were linking to the sites in search results.

The more links a site had, the higher it would appear in search results. Google’s algorithm has evolved over the years, but the importance of backlinks cannot be understated.

Your site has a backlink profile. This is the big picture of the sites that link to your site. You need to know the sites that rank to your site, how relevant they are to your site and the anchor text that’s used to link to your site.

One mistake that many webmasters make is that they try to use their main keywords as anchor text over and over again. This is actually a spammy method that could do more harm than good.

According to this article from SEOJet, having a backlink profile that contains more non-keyword anchor texts is crucial to ranking on Google.

​7. Stay Ahead of Changes

While there is no way to predict the future, you can see where search is going. The best way to stay ahead of the curve is to notice how people are using search engines.

First, they started to search on desktop devices. They then used smartphones to find information. Google responded by emphasizing mobile site performance in its algorithm.
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People are also using voice search more and more. You can bet that Google will adapt to this trend as more people use voice assistants to find information.

It’s hard to get to the top of search results. You have to keep up with changes to ensure that you stay at the top.

Improve Your Site’s Google Positioning

You know that if you want more website traffic and business, you have to improve your site’s Google positioning. There are many ways to improve your site’s appearance in search results.

It’s best by checking your site’s performance and HTML code first and then move on to off-site SEO. The main off-site indicators you want to focus on are your appearance in directory listings and backlink profile.

These are simple ways you can begin to improve your site’s position in search results. Of course, the best thing you can do no matter what is to provide useful content that your audience will love.
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