How to Improve ROI from Facebook Ads
Facebook ads, a vital marketing strategy to promote your business to new people is an easy and challenging option at the same time. If you create ads as per the industry standards and if it is fetching you new customers and increased revenue, you are on the right track but if you don’t get good ROI even after spending huge bucks, you are missing out on something crucial.
It happens with many businesses that they spend a lot of their budget for Facebook Ads but the ROI remains low. At such times, they think of not using Facebook ads anymore. The right approach here won’t be to stop advertising on Facebook but to improve the ads by following some vital tips.
Below tips will surely help you create better Facebook ads that can get you an increased ROI.
It happens with many businesses that they spend a lot of their budget for Facebook Ads but the ROI remains low. At such times, they think of not using Facebook ads anymore. The right approach here won’t be to stop advertising on Facebook but to improve the ads by following some vital tips.
Below tips will surely help you create better Facebook ads that can get you an increased ROI.
Targeting the Right Audience
Targeting the right audience is extremely necessary for your Facebook Ads Campaign. When you are running an ad, you should focus on a specific group of people who will be interested in the products and the services you offer and exclude the rest of the people.
For example, if you are showing an ad for online UG/PG courses, you will be targeting the age group of 18 to 35, so you need to make sure that you are adding this age filter while you create your ad else it will show the ad to all age groups and eventually this will lead to a waste of your budget and time.
There are various parameters that you can use to filter out your target audience. Some of the important ones are age, gender, city, state, country, postal code, language, interests, education, etc. For instance, if your products are only for men, you must select the gender filter: ‘Male’ to stop showing the ads to females.
Setting the right parameters is the most efficient way of showing ads to your target audience.
For example, if you are showing an ad for online UG/PG courses, you will be targeting the age group of 18 to 35, so you need to make sure that you are adding this age filter while you create your ad else it will show the ad to all age groups and eventually this will lead to a waste of your budget and time.
There are various parameters that you can use to filter out your target audience. Some of the important ones are age, gender, city, state, country, postal code, language, interests, education, etc. For instance, if your products are only for men, you must select the gender filter: ‘Male’ to stop showing the ads to females.
Setting the right parameters is the most efficient way of showing ads to your target audience.
Use Storytelling in Ads
If you use the concept of storytelling in your ads, there are high chances that your audience will connect more to the ads that you show. You can create a series of ads that form a story; this will engage your target audience more as they will be keen to know what happens next and what ad comes next in the sequence. This will make your brand popular through word of mouth if you make truly engaging ad series.
You can show video ads too as they play a vital role in catching the quick attention of your target audience more than the textual ads. After all, we all know that visual appeal makes much more sense in this era!
You can show video ads too as they play a vital role in catching the quick attention of your target audience more than the textual ads. After all, we all know that visual appeal makes much more sense in this era!
Send Users to a Landing Page
Customize your ads in such a way that when a user clicks on your ad, he/she is not redirected to the homepage of your website or Facebook page. Instead, try to send them to a landing page where they can get relevant information about your products.
There are too many options to click on from the home page, which might confuse the reader so it is wise to create an eye-catchy landing page providing the relevant information to the users which makes them shop right away.
There are too many options to click on from the home page, which might confuse the reader so it is wise to create an eye-catchy landing page providing the relevant information to the users which makes them shop right away.
Audit the Landing page
One of the common reasons for low ROI is a poor landing page. If you put the best efforts into creating a perfect ad but your landing page is not creating any impact on your users, it will be a waste. Make a landing page where your users can see the relevant products, can directly add them to their cart and checkout effortlessly. You can act smarter by putting a banner of coupon codes as it is necessary to quickly convert the leads. So, get your landing page beautifully designed by a proficient UI/UX designer and make the most out of it!
Run Retargeting Campaigns
Retargeting campaigns are a must as they have the potential to convert the users who are interested in your business. Target people who have visited your website, liked your Facebook business page, or have shown any kind of interest in your business. They are the warm leads, so don’t lose them.
Target the users who have added the products to their shopping cart and have abandoned it before. Show your ads to them more and also to your existing customers to convince them for their next orders.
Leverage the use of Facebook Pixel, this analytical tool will help you show the ads to the right people. With different events and actions that users take on your website, you can know about their preferences and with that, you can retarget them in the future.
Target the users who have added the products to their shopping cart and have abandoned it before. Show your ads to them more and also to your existing customers to convince them for their next orders.
Leverage the use of Facebook Pixel, this analytical tool will help you show the ads to the right people. With different events and actions that users take on your website, you can know about their preferences and with that, you can retarget them in the future.
Wrapping Up
Facebook Ads can definitely transform your ROI! All that you need to do is just take the right steps. Hopefully, the above ideas will help you make the most out of your Facebook ads. But, if you have a professional touch incorporated, it will be cherry on the cake!
Are you looking for a Facebook Ad Agency?
Explore and make the best choice! The paid social management services of a professional one will help you boost your Facebook ads to new heights so that you can not only boost your ROI but also amplify your brand awareness.
