Google+ For Business
by Hubspot

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​Google+ is a social network powered by the search engine giant Google. Many see this platform as a challenge to facebook’s domination of the social media space. with more than 40 million users and a growing infuence on search, Google+ has defnitely emerged as a key player in the online
marketing ecosystem.

Google+ allows businesses to create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a brand to a specifc Google+ Circle, share a Google+ page with their network, and interact with the content posted by that company. for instance, users can +1 (or in other words, endorse) the updates a company publishes, leave comments, upload photos, and tag the brand in them. An interesting aspect of this platform is that its Hangouts feature enables companies to engage with fans, prospects, and customers through video conference calls.

Video chat is defnitely the element that distinguishes Google+ from other existing social networks. “we want to help you make the same kinds of lasting connections with your customers online the way you can in real life,” wrote Dennis Troper, product Management Director, Google+ pages.
  
Video communication is one way to make this happen. 

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Contents

WHAT GOOGlE+ IS AND WHY IT MATTERS /3

HOW TO SET UP a GOOGlE+ BUSINESS PAGE /6

THE BENEFITS OF GOOGlE+ IN SEARCH /11

6 BEST PRaCTICES FOR MARKETING ON GOOGlE+ /22

CONCLUSION & ADDITIONAL RESOURCES /27

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