Posted in Social Platforms on January 30, 2016 by Nikolay Stoyanov
If you have your own blog, you know that you have to rely on social media for content promotion and interaction with your visitors. However, unless you are a seasoned veteran, you will most likely encounter some issues.
First and foremost, different industries have different preferences when it comes to social platforms. For example, if you are an established food blogger that has quite a following on the Instagram, it doesn’t mean that this network will be as effective if you start a new blog about finances. Furthermore, you might even lose followers if you try to connect these two blogs through same social account.
Basically, every industry has its preferred network. By finding out which one, you increase your chances of succeeding.
When it comes to Pinterest, this network has shown excellent results for industries and niches that are dependable on pictures and visual content. So, if you are a fashion or a design blogger, this is just the thing for you.
Here are some tips how to get more pins and repins on Pinterest for your blog.
1. Fill in your profile information
I cannot emphasize enough how important this is. In a way, your social account is your business card. You wouldn’t give a business card to a potential partner/customer if there is no contact information on it, right?
First, you will need a profile photo. Have in mind, if you have a picture on your blog or on some other social network, it is best to upload that same photo so that people can easily find you.
Add your name, your website name and brief description. Here, you are presenting yourself to a wider audience and at the same time, trying to make a good first impression. At the same time, if they like your pins, they can be redirected to your blog.
2. Choosing same or similar board covers
Again, this is all about recognition. You have to be consistent so that people would know what your post is. Preferably, choose a topic that is similar to outlying theme of your blog. This is a good way to create a brand presence and connect all your content, products, posts in one cohesive unit.
Also, you will have to pay attention to board organization. Always put the most important boards in front. These boards can represent you in the best light; they are relevant for your business/brand and they usually have more than 10 pins.
3. How to present your pins
Similarly to board covers, your pins should all have similar design. Another thing that should be mentioned is that you pins should be placed vertically. Pinterest, as a platform, gives a big advantage to vertical photos. If you start posting horizontal pictures, they might get lost rendering your effort meaningless.
You can also get rich pins. They are very important for your blog as they are regularly updated, they give visitors more information about your company and generally, they are user-friendly. This is a good way to make a nice first impression.
4. Think about SEO
In order to get more visitors and keep your current ones, you will have to think about search engine optimization. This counts for pretty much everything that you post on Pinterest: descriptions, pins and board titles. In a way, you have to know what your potential visitors are searching for. By placing those exact keywords (or at least close synonyms), you increase chances of being found.
5. Managing your pins
First thing that needs to be mentioned is that you have to pin frequently. This is the best way of increasing your presence and thus, your follower count. In a way, pins are very similar to blog posts. In order to get the best results, you will have to interact with your visitors, to thank them and to mention other people in your pins. In the long run, such a behavior will put you on the map of bloggers and Pinterest users.
6. Other popular ways of promoting your pins
Similarly to every other social platform, you could use groups to your advantage. By finding groups with high repin rate (at least 3 repins on average) you can get some additional exposure.
Some Facebook groups have Pinterest promotion threads. No matter what you think, Facebook is still the most popular social network. By sharing pins in these groups, you can achieve ripple effect which can make your pins go viral.
ABOUT THE AUTHOR
Nikolay Stoyanov is a well-known Bulgarian SEO expert with over 8 years of SEO experience. He's a huge fan of Brian Dean and a proud graduate of his SEO That Works online course. He practices 100% white hat SEO techniques and has a vast experience in keyword research, on-page optimization, SEO auditing and link building. Nikolay enjoys learning new things, making new friendships and improving his skills all the time.