HOW TO EFFECTIVELY CONNECT WITH YOUR CUSTOMERS ONLINE
A big part of owning a successful business is connecting to your customers. The question is – how exactly can you do that? When there’s a gap of a screen between the seller and the buyer, a bond of trust and loyalty can be difficult to form but not impossible. Some of the biggest brands in the world know exactly how to create a connection that keeps the customers coming back for more – here’s how you can do it, too.
USE EMAIL MARKETING
Email marketing is a tried and tested method that, when used properly, garners excellent results. While not every customer will be willing to sign up their email for promotions, those that do are more likely to become loyal customers. To gain a great email marketing list, use incentives on your website, such as twenty percent off the first order. Then, you can start sending marketing emails out.
Remember, though, that it takes more than a shabby, thrown-together email to build a connection. You must prioritize consistent, quality content that won’t have your customers clicking the ‘junk’ button. For emails that make their mark, use SnapCell for high-quality videos that’ll truly engage your audience.
BE ACTIVE ON SOCIAL MEDIA
Another great way to form a bond with your online customers is by being active on social media. These days, nearly everyone has at least one platform that they visit regularly, and you can take advantage of that by posting engaging content.
Once a person follows you on a platform, they will start seeing your brand more often, which will slowly create a sense of trust. To strengthen that trust, be sure to respond to comments and tags on social media, as that engagement shows you are an active and attentive brand.
PROVIDE A MEMBERSHIP
Memberships create a tangible bond between you and the customer, which is why you should offer them out when someone buys from you. Once a customer holds a membership, they feel like they are a part of that brand, which, in turn, inspires them to shop with you more. Remember to provide good reasons to sign up for a membership, such as personalized discounts and early notice of deals.
RESPOND TO ALL FEEDBACK As a business, customer feedback is essential for improving your methods. That’s not all it’s good for, though – you can also strengthen the brand-customer bond by ensuring you respond to all feedback politely and helpfully. For those that leave good reviews, be sure to express your thanks; when you receive a more critical response, do your absolute best to resolve the situation.
CREATE A BRAND PERSONALITY
Possibly the most important part of forming a bond with customers is creating a strong brand personality. This usually involves telling your brand story, whether that’s through images, video content, or written content. Keep a consistent tone of voice through all your online platforms, too, as this will help create a strong sense of personality. This is a brilliant way to ensure your customers don’t just remember you, but that they connect with you, too.
A big part of owning a successful business is connecting to your customers. The question is – how exactly can you do that? When there’s a gap of a screen between the seller and the buyer, a bond of trust and loyalty can be difficult to form but not impossible. Some of the biggest brands in the world know exactly how to create a connection that keeps the customers coming back for more – here’s how you can do it, too.
USE EMAIL MARKETING
Email marketing is a tried and tested method that, when used properly, garners excellent results. While not every customer will be willing to sign up their email for promotions, those that do are more likely to become loyal customers. To gain a great email marketing list, use incentives on your website, such as twenty percent off the first order. Then, you can start sending marketing emails out.
Remember, though, that it takes more than a shabby, thrown-together email to build a connection. You must prioritize consistent, quality content that won’t have your customers clicking the ‘junk’ button. For emails that make their mark, use SnapCell for high-quality videos that’ll truly engage your audience.
BE ACTIVE ON SOCIAL MEDIA
Another great way to form a bond with your online customers is by being active on social media. These days, nearly everyone has at least one platform that they visit regularly, and you can take advantage of that by posting engaging content.
Once a person follows you on a platform, they will start seeing your brand more often, which will slowly create a sense of trust. To strengthen that trust, be sure to respond to comments and tags on social media, as that engagement shows you are an active and attentive brand.
PROVIDE A MEMBERSHIP
Memberships create a tangible bond between you and the customer, which is why you should offer them out when someone buys from you. Once a customer holds a membership, they feel like they are a part of that brand, which, in turn, inspires them to shop with you more. Remember to provide good reasons to sign up for a membership, such as personalized discounts and early notice of deals.
RESPOND TO ALL FEEDBACK As a business, customer feedback is essential for improving your methods. That’s not all it’s good for, though – you can also strengthen the brand-customer bond by ensuring you respond to all feedback politely and helpfully. For those that leave good reviews, be sure to express your thanks; when you receive a more critical response, do your absolute best to resolve the situation.
CREATE A BRAND PERSONALITY
Possibly the most important part of forming a bond with customers is creating a strong brand personality. This usually involves telling your brand story, whether that’s through images, video content, or written content. Keep a consistent tone of voice through all your online platforms, too, as this will help create a strong sense of personality. This is a brilliant way to ensure your customers don’t just remember you, but that they connect with you, too.
