A short intro of the three of us and who we are. (1 minute.. needs to be real quick)

·   Hi, I'm Kraig Mathias, internet marketer & consultant and former COO for leading web development company in the furniture industry, FurnitureDealer.net.

• I'm going to talk about The 5 steps to creating a blog that drives sales

 I'm Bill Napier, marketing/social media consultant and former CMO of Ashley Furniture.

• I'm going to talk about Why You Want to create a blog (Industry research)
  

 Hi, I'm Seth Weisblatt, Owner of Sam's Furniture, the leading rent to own/furniture retailer in the Dallas/Fort Worth, TX area.

• I'm going to talk about how the internet and blogs has transformed my business
  

OPEN WITH SETH'S STORY

2. Seth: "Alright, so here's what we're gonna' cover today:

• A little about my (Seth's) story, explaining the business model before he went all in with the internet and why his new blogs are necessary for his business"

3. Seth: Tells the story of what Sam's Furniture was like back before he took it online.. then he talks about what he did to take it online (including creating the blog).. and then he talks about the results achieved from those efforts (ideally, he could talk specifically about the results from his blog efforts). (15 minutes)

4. Bill: "So, why is it that blogs rock? and why exactly is it necessary for retailers to have one? (10 minutes)

·   Bill's stat #1

·   Bill's stat #2

·   Bill's stat #3

·   Bill's stat #4

·   Bill's stat #5?"

5. Kraig: "So, let's get into the 5 steps to creating a blog that drives sales."

1.   Step #1

2.   Step #2

3.   Step #3

4.   Step #4

5.   Step #5

End of Video (if it's a webinar, we'll move on the to next part).

6. Rookie mistakes: Here are X number of rookie mistakes to avoid when creating your blog:

1.   Rookie Mistake #1

2.   Rookie Mistake #2

3.   Rookie Mistake #3

4.   Rookie Mistake #4

5.   Rookie Mistake #5

6.   Rookie Mistake #6

7. Then, the tools part of video would go through the exact tools to use to create a blog like Seth's:

1.   Tool #1

2.   Tool #2

3.   Tool #3

4.   Tool #4

5.   Tool #5

6.   Tool #6

Then.., we'd get into the sales pitch:

8. "Now, you've basically got 3 choices:

1.   One, you can take what you've learned so far from us on this webinar/video series and go figure it all out on your own (which, since your here, probably isn't working too well).

2.   Two, you can hire someone to do it for you (which, I've heard that can cost you thousands of dollars.)

3.   Or three, you can take the Massive Shortcut, and let us teach you how to do it, step-by-step, paint by the numbers (That's why you're here, right? You want to be shown Exactly how to do this).

We're going to hold your hand through the entire process. Here's what you're gonna' get right away today, when you sign up for (Insert name of blogging course here):

1.   Module 1 (XYZ)

2.   Module 2 (XYZ)

3.   Module 3 (XYZ)

4.   Module 4 (XYZ)

5.   Module 5 (XYZ)

6.   Module 6 (XYZ)

7.   Module 7 (XYZ)

8.   Module 8 (XYZ)

9.   Module 9 (XYZ)

10. Module 10 (XYZ)

11. Module 11 (XYZ)

12. Module 12 (XYZ)

Plus, these three, limited-time bonuses... X, Y and Z.

PLUS, customer service and a 30 day money back guarantee.

So, now's the time to take action. Add to cart below and we'll see you on the inside." (arrow pointing down to add to cart button).

---

Napier's Final Draft

---