Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

​How to Build a Business in Precious Metals

​The beauty of precious metals has enchanted civilizations for millennia. Aside from their aesthetic allure, they have been an extremely important part of economics and society throughout human history.

It seems to make sense then, that some of the most ambitious entrepreneurs put their skills to the test and forge a living for themselves out of the primordial substance.

Thanks in part to the internet and the joys of marketing, this might be easier than ever before, even for those who simply want a quick side hustle.
​
If you needed some extra direction on where to start, here are some important points you may wish to consider. 

​What Kind of Business Do You Want to Run?

First off, what kind of business do you aim to run? There are many different routes to walk in the world of precious metals, whether it happens to be investing in silver mining companies from your smartphone, or putting on your hiking boots and searching for the lost Incan gold, everything starts with research.

Like the vast majority of investments, success will be somewhat determined by your ability to navigate the pitfalls of supply and demand, to recognize industry trends, and to effectively market your business to your target audience.
​
Since every precious metal has a unique set of challenges to overcome, it might be worth narrowing your research down to a single variety in the early days. 

​Specialize

Precious metals have many applications beyond currency, one of the best and most blindingly obvious examples being jewelry.
It is worth thinking about which direction you want to take your business, and how exactly you want to utilize your shiny new materials, as this can enable you to start specializing.

If you did want to start making jewelry, it might be worth checking out cdocast.com for some great insight into how the experts get it done, and which machines you should invest in. 

​Sourcing Your Metals

Finding a reliable supplier is a must, so it is usually best to keep more than one on your radar at any given time.
Reliability in a precious metal supplier also means high-quality materials. In fact, quality control is an essential part of this industry, as it will come to influence nearly every aspect of your brand.

For example, if you are investing in a poorer quality of raw material to later sell on, this could seriously affect your credibility, authenticity and trustworthiness as a seller.

Conversely, higher quality speaks volumes, so settling for anything less than great just to save a few bucks, especially when it comes to gold, could hurt you in the long run. 

​Developing an Online Presence

No one will be able to by your wares if they can’t find you in the first place! Turning to the virtual world and creating a beautiful website that shows off your precious metals in all their shining reverence is a superb place to start building your brand.
​
Adopting an aesthetic and developing a cohesive brand voice is practically a necessity in modern business, particularly if you wish to stand out among your rival sellers.

Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration

technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2023 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk