How To Amplify Your Email Marketing With Personalization-InfoGraphic
How Personalization Can Pay Off Your Email Marketing Efforts
Even after so many years, email marketing still stands out to be one of the most effective marketing strategies. It increases your sales and generates maximum ROI. But there are ways to maximize the impact of email marketing and multiply your ROI.
Wondering how this is possible?
The answer is through personalization.
Benefits of Personalized Email MarketingWhen done correctly, personalized emails can increase conversion rates and customer retention rates. It can help you establish and build relationships with your customers on a personal level. This will also increase your engagement rate and customer loyalty.
There are many statistics and data which underline the significance of personalized emails. More than 90% of marketers have agreed that personalized emails have improved their open rates. And they have also noticed a remarkable drop in their unsubscribe rates.
Customers expect that brands treat them in a special way and send them personalized emails. 55% of customers wait for email notifications with personalized offers and discounts from brands. And 37% of customers look forward to getting product recommendation emails based on their preference.
More than 60% of North Americans are willing to respond to a retailer’s email, provided it’s created only for them.
This proves that personalization is very crucial for your business. Your customers also expect personalized emails from you.
Ways to Use Personalized Email MarketingThere are many ways to use personalization in email marketing to ensure an increase in ROI. But the following are the best and most effective ways to use personalized email marketing.
The best way to accelerate the purchase process is to remind your customers of their abandoned shopping carts. Send an automated personalized email and encourage your customers to complete their purchase. Well-known brands like Kerastase practice this strategy.
All businesses want to grow and increase ROI. You can add personalization to your email marketing strategy and witness amazing results. Check out the following infographic for more information on personalization in email marketing.
Wondering how this is possible?
The answer is through personalization.
Benefits of Personalized Email MarketingWhen done correctly, personalized emails can increase conversion rates and customer retention rates. It can help you establish and build relationships with your customers on a personal level. This will also increase your engagement rate and customer loyalty.
There are many statistics and data which underline the significance of personalized emails. More than 90% of marketers have agreed that personalized emails have improved their open rates. And they have also noticed a remarkable drop in their unsubscribe rates.
Customers expect that brands treat them in a special way and send them personalized emails. 55% of customers wait for email notifications with personalized offers and discounts from brands. And 37% of customers look forward to getting product recommendation emails based on their preference.
More than 60% of North Americans are willing to respond to a retailer’s email, provided it’s created only for them.
This proves that personalization is very crucial for your business. Your customers also expect personalized emails from you.
Ways to Use Personalized Email MarketingThere are many ways to use personalization in email marketing to ensure an increase in ROI. But the following are the best and most effective ways to use personalized email marketing.
- It is not unusual to see customers abandon their shipping carts. For multiple reasons, customers don’t complete their purchase cycle. And they tend to leave their selected items in their carts.
The best way to accelerate the purchase process is to remind your customers of their abandoned shopping carts. Send an automated personalized email and encourage your customers to complete their purchase. Well-known brands like Kerastase practice this strategy.
- You can send personalized product recommendation emails to your customers. But ensure that the recommendations are according to the interests of your customers. Brands like Birchbox implement this tactic. And they send personalized emails based on each customer’s skin and hair types as well as style traits.
- You should never ignore your loyal customers. Whenever possible, treat them with special offers and discounts. Make sure to customize the offer and discounts as per your customers’ interests. Beauty brand, Sephora, implements this strategy excellently.
All businesses want to grow and increase ROI. You can add personalization to your email marketing strategy and witness amazing results. Check out the following infographic for more information on personalization in email marketing.
