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How Baby Boomers Use The Web, Social Networks, And Mobile
by Ayaz Nanji
Marketing Profs

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Click the image to read the original article
Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsosand Google.

On average, seniors and Boomers (defined in the report as those age 45 or older) spend 19 hours a week online, but they spend 16 hours watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.



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Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults.

Information-Gathering

  • The Internet is the top source for gathering information on topics of interest for Baby Boomers and seniors, outpacing television and print media by a substantial margin
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  • News and weather is the most popular type of information accessed by Boomers and seniors online (66% accessed in the past month), followed by shopping (57%), coupons/discounts/daily deals (45%), food information (44%), and games (43%).
Online Video 
  • 54% of Boomers/seniors watch online video, compared with 65% of the general population.
  • YouTube is the most popular video site (used by 82% of Boomers/seniors), followed by Facebook (43%), Netflix (23%), and Hulu (23%).
  • The top motivations for viewing online videos include being entertained (63% of respondents), watching funny videos (51%), relaxing (44%), and staying up to date with the latest news (40%).
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Social Networks

  • Facebook as the most used social network, with membership on par with that of the general population.
  • Common activities seniors and Boomers engage in on social networks include following groups/organizations (55%), posting/watching videos (40%), supporting causes (26%), and joining groups (23%).
  • Social networking sites are used by the majority of Boomers (71%) and seniors (59%) daily. 
Mobile

  • Mobile usage is still developing among Boomers and seniors: 29% use a smartphone regularly (compared with 48% of the general population), and 19% regularly use a tablet (compared with 25% of the general population).
  • Those who use mobile devices engage in a variety of activities, including looking for information, making purchases, and visiting websites of interest.
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About the research: The report was based on a 15-minute online survey of 6,100 US respondents (5,100 Boomers/seniors age 45+ and a general population control cell of 1,000 people) conducted in March 2013.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk