How Advertisers Can Extend Their Relevance With Search
LOCALLY
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Key Takeaways from this study:

• 80% of consumers conduct local searches on search engines.
  
• If you're website is not fully optimized for MOBILE, you loose the search battle & your consumer.
• They primarily search search on smartphones & tablets/computers.
  
• Consumers search for: Business hours, directions, product availability & business hours.
• 18% of local smartphone searches led to a purchase within a day.
  
• If you don't have tons of product content, you lose when it comes to getting found. 
  
• If you don't have tons of product content, you lose when it comes to store visits. 

• If your store does not have WI-FI and a fully mobile optimized website, you lose the consumer interest in-store and possibly the sale because 53% of consumers use your stores website throughout the search process in-store!
  

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