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Everything You Need To Know About Daily Deals

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Daily Deal Users Look Local
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More than 40% would buy a deal because it was offered by a small business they already knew.
​
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users conducted by market research firm Chadwick Martin Bailey on behalf of Constant Contact, 43% of those signed up for a daily deal program said they would be more likely to purchase a deal if it was offered by a local small business that they already knew. Unsurprisingly, six in 10 respondents would buy a deal if it was for something they already knew they enjoyed. 
Word-of-mouth endorsements were also found to go a long way in driving deal purchases from local small businesses. Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal. The reputation of a national deal service, such as Groupon or Living Social, also helped push deal purchases to some degree, but that’s unsurprising given that both attempt to cater to small businesses.
The clearest path to deal-seekers’ wallets may be through their stomachs—65% of subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category. The next most commonly shared category was entertainment (48%), followed by food and grocery (36%).
However, the study found that a well-executed daily deal did not necessarily translate into long-term customer loyalty. Only 42% of respondents said that getting a good deal would imbue them with an attachment to a business. That may be further hindered by deal vendors’ tendency to withhold customer contact information from the businesses they work with, making it difficult for small businesses to follow up and develop deeper relationships with customers.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk