E-commerce Growth Hacks For 2021 & Beyond

​E-commerce businesses have come a long way amid the pandemic as most American retailers had to shift to online selling. Things went well for them, and a majority decided to embrace the model for the long haul. But it also led to massive competition in the market. Thriving in the domain becomes a challenge, no matter how lucrative it is. However, you can adopt the right tactics to stay ahead of the competitors and rule the market. Here are some recommended e-commerce growth hacks for 2021 and beyond.

Optimize your website

With e-commerce selling, everything starts with your website. You need one that excels in "look and feel" to impress the buyers enough to convert and return. Check the existing UX of the website and revamp it to match consumer expectations. You will also need to rework if the design does not align with the market trends. Also, optimize it for search engines to ensure it appears on top of search rankings.

Upgrade your offering

​It is also the right time to assess your product and service offering and realign it with current demand. Consider product improvement or even switching to new products to capitalize on the market opportunities. Look for low-hanging fruits in niches that have less competition. Thinking outside the box with service offerings also helps. For example, you can offer a free delivery service to win the customers and gain their loyalty in the long run.

Enhance fulfillment through 3Pl

Consumers are selective about e-commerce brands. They want to stick with ones that offer fast, free, and environmentally conscious shipping. It may be a problem for smaller e-commerce sellers in the US. Thankfully, you can collaborate with a third-party logistics provider to streamline your fulfillment process on a budget. You can find a reliable one in your location to get started. For example, you can look for a 3pl atlanta if you operate in this area. Choose one that covers you with end-to-end solutions so that you need not worry about logistics anymore. 

Leverage social media

​E-commerce marketing is mostly about using digital channels. A well-optimized website sets you for sustainable search rankings, but social media can set you apart. Invest in a robust presence across all social media platforms. It can fuel your reach fast and with little work. All you need is viral content that attracts the audience and entices them to share. A loyal customer base can do the rest by spreading the word. 

Build a niche brand

Winning the e-commerce game in 2021 and beyond is about building a niche brand. You must invest in branding, even if you run a startup or a small business. The good thing is that it need not require a massive investment. You only have to think creatively and entice the buyers with a unique value proposition and empathic messaging. Customers tend to stay with brands that have a vision, purpose and drive. Size hardly matters, but creativity does!

Achieving e-commerce growth in 2021 and beyond requires more than a traditional approach. Think beyond the basics, and win with these creative hacks.