Cost of Counterfeits: Why Brands Matter and How Counterfeits Undermine Them
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In 2018, counterfeit goods caused an estimated $323 billion in damages to the global economy 一 and, for consumers, even led to deaths.
What Counts as Counterfeit?Fake products pretend to be genuine, including design and packaging, but are inferior in quality ㅡ and unregulated
Pirated: Copyrighted works that have been reproduced without permission
Knockoff: Close imitations of copyrighted material and designer products
What Counts as Counterfeit?Fake products pretend to be genuine, including design and packaging, but are inferior in quality ㅡ and unregulated
Pirated: Copyrighted works that have been reproduced without permission
Knockoff: Close imitations of copyrighted material and designer products
