Consumer Engagement: What Is It and How Do I Track Trends

Three-quarters of consumers will come back again and again to a business that knows them by name and knows their shopping history. How well do you know your customer?

In the past, businesses could put out one way ads, like radio or TV, and keep customer experience to just the sale. Marketing these days is more of a two way street.

You have to interest potential customers with your goods or services to make the sale. Beyond that, you have to nurture a relationship with them.

Our guide is going to show you how to boost consumer engagement before, during, and after the sale. Take notes!

What Is Consumer Engagement?

First, let's define customer engagement. As we mentioned before, marketing is now a two way street.

Customer engagement is all about interacting with your customer. These interactions are offered by your business but are in the customer's hands.
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How can you be proactive without driving customers away? Keep reading for ideas to support them through every step of their sales journey.

Branding

The first step of any marketing campaign is awareness. It takes up to seven tries for a business to make a dent in customer's minds.
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That's why understanding your target audience is so crucial. Do your homework on who your product appeals to and make sure your marketing is relevant.

Get Personal

Remember when we mentioned that 75% of customers shop with companies that know what they've bought before? After reaching your target audience, you need to get personal.

You've got at least one sale out of your customer. Thanks to strong branding they know who you are, what you offer, and what your values are.
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Now make sure you tailor their next visit to their tastes. Offer them similar items or items related to their purchase.
Create a mailing list with tips and tricks that are relevant to their needs. Make sure everything you offer, including free info, is valuable to them.

Be Consistent

Consistency is key when it comes to offering a familiar, convenient experience. Your customers want to have the same experience with your brand in any way that they reach out to you.

Maybe you've heard the new phrase "omnichannel marketing". That means your company interacts with customers the same way whether they reach out on your website, social media, through email, etc.

Growth marketing allows you to keep that consistency across all channels. A consistent, easy, and personalized experience keeps your customers engaged and loyal to your business.

Grow Your Brand the Right Way

Being smart about your marketing and how your brand interacts with customers ensures they come back. Consumer engagement goes beyond a simple ad and involves all channels of communication.

Offering valuable, consistent interactions is how you build your fan base. Think beyond traditional marketing tactics and think how you can nurture your customer through the entire sales process.

Social media, chatbots, email campaigns, and reputation management are all part of your omnichannel strategy. Don't neglect any part of it.
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Want to learn more about how to grow your brand through new marketing techniques? Read more of our marketing tips and tricks articles!