Building Your Online Business: 7 Tips for Ecommerce Website Marketing

​Are you building an online business? Check out this guide to learn about the top ecommerce website marketing tactics. 

Have you created a new product? If you think that your quality alone is enough to get customers, you have a few things to learn. You can't sell a product if you can't get it in front of customers.

With the majority of customers expected to use eCommerce for their purchases in the future, you need to figure out how to target people online today. Luckily, you have plenty of options available to you.
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Take advantage of the seven eCommerce website marketing tips below to start moving the needle forward.

1. Focus on SEO

If you want to develop a good paid marketing strategy, you're going to need to invest a lot of money. But if you're going to set up a reliable marketing method that won't cost a fortune, SEO is the place to look.
Your SEO strategy is what will help you rank on search engines for user searches. You do this by optimizing your website to match the user search intent.
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The first place to start is by setting up your meta-information on all your website pages. This information is what displays in search engines when a searcher sees their results. If you can appeal to what they want to know, you can get them to click through to your website.

​2. Create a Content Strategy

Optimizing your website for SEO isn't going to be enough if you want to rely on search rankings. Unless you manage to rank for highly searched terms, you're not going to get enough web traffic if you only have a few pages on your site.

You can fix this problem by creating a blog and creating content.

You can start your blog by figuring out what searchers look for in your industry. Put yourself into your ideal visitor's position and figure out the information they're trying to find. These are the topics you want to create.
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The more unique content you have, the more keywords you have the chance to rank for in search engines.

​3. Set up Social Media Accounts

Internet users spend much less time browsing the internet on random websites today. Much of their time is spent on social media.
Research shows that the average person spends an average of 144 minutes per day on their social media accounts. If you want to maximize your chance of reaching these people, you need to be social media too.

You can start by researching the social media platforms your ideal customers will most likely spend their time on. Once you create your account, push your website visitors to follow you on social media.
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You can use your social media accounts to send updates and talk to your customers. This personalized approach allows your fans to better connect to you. When this happens, you'll have more loyal fans that are more willing to buy from you.

​4. Provide Products to Reviewers

If you haven't noticed yet, influencers are huge today. Instagram and YouTube are full of popular content creators that play a big part in the promotion strategies for many businesses.

You can take advantage of this trend.

Find the social media influencers your fans are most likely to follow and send them products to review. If you provide good packaging design, a great unboxing experience, and a great product, then you can expect good reviews that bring new customers to your business.

​5. Use PPC Ads

If you're looking for instant results, PPC advertisements are the way to go. To take advantage of PPC advertising, you will make a bid on a specific set of keywords. The higher your bid is, the higher the chance your ad is shown to website visitors.

Using paid ads can work exceptionally well or cause you to blow your entire advertising budget. Because of this, it's essential to start slow so you can optimize your advertising campaigns.

Once you have data, you can start to segment your customer demographics and target only the people who are responding to your ads. As you keep optimizing and refining, you'll be able to maximize the return on your ad spend.
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Once you find a campaign that works well, all you need to do is increase your budget to start seeing new customers coming in.

​6. Email Marketing

If you're not capturing the emails of the people visiting your website, you're missing out on a lot of lost revenue. Even though email has been around for a while, it's still one of the most effective ways to drive sales to your business.

A common mistake is only to capture the emails of the people who buy your products. You can't rely on only these people for your email list. You need to get the emails of the other people browsing your website and not buying.

You can do this with an email opt-in. Your opt-in should provide value to your visitor. It can be a free newsletter, informative PDF, or coupon code.
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Once you have an email, you can start sending promotional material.

​7. Use Live Chat

A big reason a potential customer doesn't buy when they visit for the first time is that they don't know what they want. They end up looking for more information elsewhere, leaving your website in the process.

If you can provide a way for your visitors to get more information while they are still online, you can bring more sales. Live chat can do this for you.
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Live chat software will provide a chat box to your visitors at the bottom of the web browser. Your visitor will receive a notification that they have a chat representative available to them. Once they see that help is available, they can get all the information they need to make a purchase.

​Try These eCommerce Website Marketing Tips Today

It isn't easy to grow an eCommerce business in today's world. If you don't take advantage of all the marketing methods out there, you won't be able to reach any of your potential customers. Use the eCommerce website marketing tips above to get started.
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Do you want to learn more marketing methods that can help bring new business? Read more of our blog to learn what else you need to know.