Blue Ocean Strategy - Explained
Say goodbye to the old formula of competing head-to-head with the competition and enter into a world of unbounded opportunity with BLUE OCEAN STRATEGY. This revolutionary business concept is designed to help your business stand out from the crowd and establish an unchallenged market area that can be all yours. Here are Blue Ocean Strategy's key takeaways:
It Creates Uncontested Market Space
In stark contrast to red ocean strategists, blue ocean strategists view market boundaries as artificial and strive instead to create uncontested market space. Rather than competing head-to-head with competitors, they eliminate the need for competition. Crucially, blue ocean strategists focus on developing innovative products and services that never existed before rather than trying to outdo existing ones.
It Pursues Value Innovation
This strategy involves pursuing differentiation and low cost to generate a value jump for customers and the company itself. It differs from other methods where you have to choose between low-cost or something unique, different, and distinct. With blue oceans, you can have both at the same time.
It Offers Useful Tools, and Frameworks
Blue ocean provides us with strategic tools to help you move from a competitive market to a new market. The Four Actions Framework is one of the many excellent devices. The framework provides four questions to help companies improve their business models. These questions focus on eliminating factors the industry takes for granted, reducing industry standards, rising beyond what the industry expects, and creating new elements that have never been offered.
It Outlines the Process Bit-by-Bit
The Six Paths Framework provides a simple piecemeal approach to the competitive environment. It allows managers to create strategies different from others in the market. This framework helps managers to make decisions based on data, which gives them an advantage over their competitors who rely on intuition.
With this tool, you can modify the game's laws and grab uncontested market space.
It Demonstrates a Win-Win Situation
This incredible integrative strategy shows you how to realign three key components— value, profit, and people. The goal: is to create a win-win outcome. Blue Ocean Shift builds humanness into the process so that you have the confidence to own and drive it. With Blue Ocean Strategy, you have the plan to help you succeed and make it happen today.
Examples of Blue Ocean Strategy
Marvel is one remarkable example of a company that shifted to a blue ocean strategy.
Initially, the superheroes in Marvel were just comic book figures – Marvel extended their content into feature films, marketing deals, and substantial merchandise streams.
Following suit was Nintendo's switch to a blue ocean – creating new products for broader markets, such as the Nintendo Switch hybrid console – giving kids and adults a chance to enjoy their Mario gaming adventures anytime, anywhere.
Jobs-to-be-Done Leads the Way to the Blue ocean!
Are you looking for an innovative way to make your organization stand out and obsolete your competition? Then look no further than Strategyn. With our groundbreaking Jobs-to-be-Done Theory, you get a roadmap straight into the blue ocean!
At Strategyn, creating successful products and services involves understanding what the customer is trying to accomplish. When it comes to driving results through strategy & innovation – there's no one better than us!
It Creates Uncontested Market Space
In stark contrast to red ocean strategists, blue ocean strategists view market boundaries as artificial and strive instead to create uncontested market space. Rather than competing head-to-head with competitors, they eliminate the need for competition. Crucially, blue ocean strategists focus on developing innovative products and services that never existed before rather than trying to outdo existing ones.
It Pursues Value Innovation
This strategy involves pursuing differentiation and low cost to generate a value jump for customers and the company itself. It differs from other methods where you have to choose between low-cost or something unique, different, and distinct. With blue oceans, you can have both at the same time.
It Offers Useful Tools, and Frameworks
Blue ocean provides us with strategic tools to help you move from a competitive market to a new market. The Four Actions Framework is one of the many excellent devices. The framework provides four questions to help companies improve their business models. These questions focus on eliminating factors the industry takes for granted, reducing industry standards, rising beyond what the industry expects, and creating new elements that have never been offered.
It Outlines the Process Bit-by-Bit
The Six Paths Framework provides a simple piecemeal approach to the competitive environment. It allows managers to create strategies different from others in the market. This framework helps managers to make decisions based on data, which gives them an advantage over their competitors who rely on intuition.
With this tool, you can modify the game's laws and grab uncontested market space.
It Demonstrates a Win-Win Situation
This incredible integrative strategy shows you how to realign three key components— value, profit, and people. The goal: is to create a win-win outcome. Blue Ocean Shift builds humanness into the process so that you have the confidence to own and drive it. With Blue Ocean Strategy, you have the plan to help you succeed and make it happen today.
Examples of Blue Ocean Strategy
Marvel is one remarkable example of a company that shifted to a blue ocean strategy.
Initially, the superheroes in Marvel were just comic book figures – Marvel extended their content into feature films, marketing deals, and substantial merchandise streams.
Following suit was Nintendo's switch to a blue ocean – creating new products for broader markets, such as the Nintendo Switch hybrid console – giving kids and adults a chance to enjoy their Mario gaming adventures anytime, anywhere.
Jobs-to-be-Done Leads the Way to the Blue ocean!
Are you looking for an innovative way to make your organization stand out and obsolete your competition? Then look no further than Strategyn. With our groundbreaking Jobs-to-be-Done Theory, you get a roadmap straight into the blue ocean!
At Strategyn, creating successful products and services involves understanding what the customer is trying to accomplish. When it comes to driving results through strategy & innovation – there's no one better than us!
