Best Tips to Boost Your SEO and Dominate Local Rankings
If you're relatively new to local SEO, you may have many questions on how to begin optimizing for this marketing channel. Why should you do this? Well, because 97% of search engine users have looked online for a local business, according to Social Media Today. Additionally, local information was sought after in 46% of all Google searches. Therefore, if a company doesn't appear in local search results, it can be losing out on lucrative traffic and clients. Local SEO can be the secret to expanding your company and remaining current.
In this article, we will cover some of the best practices for local search that will help you maximize the potential of this marketing channel.
What is Local SEO anyway?
Local SEO is a way to optimize a website to rank better for a local audience. When you own an online business, that is, a website, you can target the entire online population as potential clients. However, if you want to attract an audience that is located in the physical vicinity of your business, you will need to practice local SEO.
How to improve your local landing pages?
People are primarily searching for quick fixes to issues when they browse the internet. If you happen to provide particular services, you should make sure that people can locate you by utilizing language that makes sense. If you own a sports store, for instance, and customers search for "bike riding gear," you should optimize your landing pages in such a way that this kind of information appears beside the relevant search term. However, a lot of people make errors here by stuffing their page's text with too many keywords. Usually, the idea behind this is "more is better." This practice will prove to have diminishing gains since Google penalizes this spamming conduct. Your content will also seem strange and be quite challenging to read. Instead, you should only employ the most powerful keywords and include them into your text in the proper places.
What tools should you use?
In this article, we will cover some of the best practices for local search that will help you maximize the potential of this marketing channel.
What is Local SEO anyway?
Local SEO is a way to optimize a website to rank better for a local audience. When you own an online business, that is, a website, you can target the entire online population as potential clients. However, if you want to attract an audience that is located in the physical vicinity of your business, you will need to practice local SEO.
How to improve your local landing pages?
People are primarily searching for quick fixes to issues when they browse the internet. If you happen to provide particular services, you should make sure that people can locate you by utilizing language that makes sense. If you own a sports store, for instance, and customers search for "bike riding gear," you should optimize your landing pages in such a way that this kind of information appears beside the relevant search term. However, a lot of people make errors here by stuffing their page's text with too many keywords. Usually, the idea behind this is "more is better." This practice will prove to have diminishing gains since Google penalizes this spamming conduct. Your content will also seem strange and be quite challenging to read. Instead, you should only employ the most powerful keywords and include them into your text in the proper places.
What tools should you use?
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Local rank checkers are a must. If you don't already have Local checkers, trackers, or ranking report tools in your toolset, you should definitely add them to your tools of choice. You'll learn how your company ranks in various search engines and the report run will reveal exactly where your company ranks. There is no need to spend any of your marketing budget to check local rankings and metrics. There are a number of tools that are free of charge and will show you enough metrics for a successful campaign
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What is a mobile-first approach?
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The approach to designing a website first for mobile devices prior to including desktop functionalities, is known as "mobile first." Since more and more people are using smartphones instead of computers, web developers have started to use this strategy to a greater extent. Why should you give mobile first any attention? You're losing out on a sizable portion of your audience if you don't build your website for mobile devices, and the people who do visit will probably be unimpressed.
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Furthermore, it's getting more difficult to disregard Google's explicit desire to give mobile-optimized websites a higher ranking than unoptimized ones. Therefore, you must ensure that your site functions properly across a range of different screen sizes if you want to rise in the search ranks.
What about local voice search?
Local voice search, often referred to as voice-enabled search, enables users to quickly search the internet for details on nearby businesses using voice commands connected to a variety of devices. Google Assistant, Alexa, Siri and Cortana are a few well-known voice search applications. 46% of smartphone voice search users check for information about nearby businesses once a day or more. These are the people that haven't done any investigation into which company they prefer, therefore they frequently choose the first or second suggestion made by their voice search. It could be a major issue if your company isn't one of them. Knowing what information people are looking for is the first step to mastering local voice search. You can better target the data on your local internet listings and review websites by understanding what people are searching for. Customers will find it simpler to access the information they need as a result.
As you can see, your visibility in local searches is influenced by a variety of variables, but local search is an evolving field. You'll be able to serve more customers in your local area and expand more quickly as you start to strengthen each key signal area we listed here.
What about local voice search?
Local voice search, often referred to as voice-enabled search, enables users to quickly search the internet for details on nearby businesses using voice commands connected to a variety of devices. Google Assistant, Alexa, Siri and Cortana are a few well-known voice search applications. 46% of smartphone voice search users check for information about nearby businesses once a day or more. These are the people that haven't done any investigation into which company they prefer, therefore they frequently choose the first or second suggestion made by their voice search. It could be a major issue if your company isn't one of them. Knowing what information people are looking for is the first step to mastering local voice search. You can better target the data on your local internet listings and review websites by understanding what people are searching for. Customers will find it simpler to access the information they need as a result.
As you can see, your visibility in local searches is influenced by a variety of variables, but local search is an evolving field. You'll be able to serve more customers in your local area and expand more quickly as you start to strengthen each key signal area we listed here.
