Avoid These Mistakes When Preparing Your Linear TV Advertising Campaign
There is a massive shift from traditional media to digital media for advertising. Marketers now prefer digital media over conventional because of the hype, cost-effectiveness, and customizations. Even if this has made marketing more accessible and practical, it is not wise to overlook the traditional marketing channels like linear TV advertising.
When considering TV advertising, marketers make mistakes that ruin the campaign's effectiveness. We will briefly discuss these mistakes to help you know what you should not do in linear TV campaigns.
Before we look at these mistakes, do you know why TV advertising is vital to include in your marketing plan? Here are some of the benefits of TV advertising. Marketers who use linear TV advertising reap these benefits.
Broader audience. Marketing for brands that sell products like food, cars, fashion, phones and services, banking, and others allows you to reach a wider audience since it has a vast reach. This is because of the number of people who watch TV more than social media channels.
Affordable. When planning a marketing campaign, you should consider the cost of your creativity and the cost of using media to advertise. Even if making a TV spot is not cheap, it can be customized to fit your needs.
Effectiveness. While digital advertising is at the top of the list, it is worth noting that it is not as effective as TV advertising regarding the conversion rate of language. Not only is the high ROI with TV advertising, but it is also considered relevant and believable compared to other media like social media.
No deception. One primary reason savvy marketers use TV advertising is that it does not have fraud. Many marketers in digital ad marketing use fake impressions to attract customers. So, why does linear tv advertising matter? There is a vast number of scammers in digital marketing that marketers have to deal with. TV advertising is somehow a bit safer compared to digital channels.
Now that you know why TV advertising is necessary let us look at mistakes marketers make when planning TV campaigns.
Not Believing That TV Advertising is Enough
Thinking that Linear TV advertising will not bring the desired results is wrong. The big companies are investing in TV advertising and are enjoying the impact. Companies are investing considerable money in their linear TV advertising budget because they know it comes with huge returns. While internet advertising is efficient, TV media has a broad reach of more than 70%.
Waiting After Launching the Campaigns
Your campaign will start bringing prospects from the beginning, and the worst mistake you can make is to sit and wait. Monitor these leads and know where they are coming from. Make sure you add a cookie for every viewer visiting the website and watching what they buy online. Tracking these solutions will give you vital statistics to help improve ROI.
Creating Poor Quality Videos to Lower the Cost of Production
Some marketers create poor videos to cut down the cost of production. This doesn't seem right. Your videos' quality significantly impacts how people view you and your products or services. It would help if you took the name and reputation when leveraging leads to your website from linear TV advertising. That means creating videos with the same quality that people know you for. Linear TV ads can be expensive. However, cutting costs with poor videos does not make a difference. So, before starting the campaigns, ensure you have a reasonable budget for this.
Not Combining Web and TV Campaigns
Handling TV campaigns separately from web campaigns is wrong. More than 70% of TV viewers use smartphones even when watching TV. Hence, there is a high probability they might check out your website when they spot the ad on the TV. The best way to capture these leads is by syncing your TV ads with web ads. TV will cover a certain percentage, but the rest require your input in combining TV and web campaigns. So, create leads from the TV to your website and treat both campaigns with equal importance.
The Bottom LineLinear TV advertising is a rich source of leads for your business. However, its effectiveness depends on how you do the campaigns. The best thing about TV advertising is that it helps you reach more audiences and is highly effective. Furthermore, linear TV advertising increases conversions to your website. When planning your TV advertising campaigns, ensure you avoid these mistakes. They hurt your marketing campaigns, and you may be one of the marketers who think linear TV advertising is dead because of the wrong moves you make.
When considering TV advertising, marketers make mistakes that ruin the campaign's effectiveness. We will briefly discuss these mistakes to help you know what you should not do in linear TV campaigns.
Before we look at these mistakes, do you know why TV advertising is vital to include in your marketing plan? Here are some of the benefits of TV advertising. Marketers who use linear TV advertising reap these benefits.
Broader audience. Marketing for brands that sell products like food, cars, fashion, phones and services, banking, and others allows you to reach a wider audience since it has a vast reach. This is because of the number of people who watch TV more than social media channels.
Affordable. When planning a marketing campaign, you should consider the cost of your creativity and the cost of using media to advertise. Even if making a TV spot is not cheap, it can be customized to fit your needs.
Effectiveness. While digital advertising is at the top of the list, it is worth noting that it is not as effective as TV advertising regarding the conversion rate of language. Not only is the high ROI with TV advertising, but it is also considered relevant and believable compared to other media like social media.
No deception. One primary reason savvy marketers use TV advertising is that it does not have fraud. Many marketers in digital ad marketing use fake impressions to attract customers. So, why does linear tv advertising matter? There is a vast number of scammers in digital marketing that marketers have to deal with. TV advertising is somehow a bit safer compared to digital channels.
Now that you know why TV advertising is necessary let us look at mistakes marketers make when planning TV campaigns.
Not Believing That TV Advertising is Enough
Thinking that Linear TV advertising will not bring the desired results is wrong. The big companies are investing in TV advertising and are enjoying the impact. Companies are investing considerable money in their linear TV advertising budget because they know it comes with huge returns. While internet advertising is efficient, TV media has a broad reach of more than 70%.
Waiting After Launching the Campaigns
Your campaign will start bringing prospects from the beginning, and the worst mistake you can make is to sit and wait. Monitor these leads and know where they are coming from. Make sure you add a cookie for every viewer visiting the website and watching what they buy online. Tracking these solutions will give you vital statistics to help improve ROI.
Creating Poor Quality Videos to Lower the Cost of Production
Some marketers create poor videos to cut down the cost of production. This doesn't seem right. Your videos' quality significantly impacts how people view you and your products or services. It would help if you took the name and reputation when leveraging leads to your website from linear TV advertising. That means creating videos with the same quality that people know you for. Linear TV ads can be expensive. However, cutting costs with poor videos does not make a difference. So, before starting the campaigns, ensure you have a reasonable budget for this.
Not Combining Web and TV Campaigns
Handling TV campaigns separately from web campaigns is wrong. More than 70% of TV viewers use smartphones even when watching TV. Hence, there is a high probability they might check out your website when they spot the ad on the TV. The best way to capture these leads is by syncing your TV ads with web ads. TV will cover a certain percentage, but the rest require your input in combining TV and web campaigns. So, create leads from the TV to your website and treat both campaigns with equal importance.
The Bottom LineLinear TV advertising is a rich source of leads for your business. However, its effectiveness depends on how you do the campaigns. The best thing about TV advertising is that it helps you reach more audiences and is highly effective. Furthermore, linear TV advertising increases conversions to your website. When planning your TV advertising campaigns, ensure you avoid these mistakes. They hurt your marketing campaigns, and you may be one of the marketers who think linear TV advertising is dead because of the wrong moves you make.
