12 Rules for creating and posting content on your Brand Page on Facebook
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Guest writer
Guest writer
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As a brand, you probably already know that you’ll hardly get anywhere without a social media presence. So, the first thing you do is create a Facebook page and now you’re up for success. Well... not quite, but we’ll get there.
What it’s All AboutPosting on Facebook as a brand isn’t really as simple as it seems. Yes, you basically just write something or choose a photo or a video, and you click publish – that part IS really that simple. However, when you are choosing the content you are going to post, things become a bit trickier. You’ll soon realize, if you haven’t already, that some pages do much better than others, so what’s their secret? Do they know something you don’t?
Yes, they do. Facebook has its rules, and if you want to make your page a success, attract the right kind of customers to your page and keep the ones you already have, you’ll need to learn them and follow them. Some of them have to do with basic human psychology, others with the technical requirements, and some will just surprise you with their simplicity – if you’re ready to learn them, keep reading. |
1. First Things First – Your Page SetupThis one actually comes down to a few important things:
2. Add Buttons
Facebook will allow you to add up to two Call-to-Action buttons to your page. These will allow you to interact with your readers in a more direct way – you can drive traffic to your website, promote a certain part of your business, or simply let the page followers message you.
3. Decide What You Want to Post
Obviously, it doesn’t make much sense to post about ten different things unrelated to your business. So, you can “road map” consisting of the types of content you plan to post, as well as a schedule that will keep you on track. For example, if you are a downtown gym, you can post videos from your trainings, nutrition tips and news from the fitness world... but it wouldn’t make much sense to post about the cute pets up for adoption.
4. Optimize Your Content
Think about your target audience and adapt your content to them. Remember, studies show that video is the most engaging type of content, while text updates come second, followed by links and photos. This great tool could help you figure out the best possible heading.
5. Use Hashtags... Reasonably!
Yes, hashtags are very popular nowadays and everyone wants to use them – but come on, making one that #ismadeupoftwentywordsandhasnoactualrelevance won’t really help your business. Instead, make one that will become a part of your brand and make people instantly think of you. Keep it sweet and short.
6. Don’t Take it Too Far
Yes, your primary goal is to sell a product or a service, we know that. However, don’t make every single post about that – be reasonable and remember that nobody likes to be pushed into doing something, or being overwhelmed with same old content every day.
7. Don’t Trash Your Competition
... not just because it’s the worst business policy, but also because you could possibly make your followers turn over to them just because you annoyed them with it.
8. Communicate With Your Followers
Well, that was the main reason you created a page in the first place, right? So, make use of it – respond to comments and messages, and you’ll become known as a friendly, witty and interesting brand that always has time for its clients.
9. Don’t Use Someone Else’s Content without Attribution
If you don’t understand what’s wrong with this, just give up on Facebook, and business, right away.
10. Try out Scheduling Posts
Experiment with the posting times, and see what will work best for you. Also, think of several posts for the next few days and schedule them, which gives you more time to track the responses and adapt if necessary. Make sure you don’t post to many, or too little – find your ideal frequency.
11. Make Use of Facebook Ads
Promoting your page on Facebook has several advantages: it will let you target a specific audience you want to reach, where you want the ad to show up, and how much you’re willing to pay. Since this is something you’ll pay for, make sure the content is awesome. You may consider hiring professional writers to write it up, too.
12. Monitor Your Page Insights to Track Progress
Use the insights to check what kind of content attracted more likes, comments and shares. Take a look at the demographics of your followers to determine your target audience, and use it to make all of your content better and more engaging. Follow these tips, make a combination that works best for your business, and you can be sure to see progress on your page.
- Make sure you’re creating a page, not a personal profile – with it, you can use the Facebook’s many promotion options, content creation tools, and analytics that’ll help you do even better.
- Pick a good profile picture. It should be recognizable and representative. It’ll be your main image on Facebook and will appear next to your page name everywhere – so choose wisely.
- Next, select an engaging cover picture. Make sure it’s good quality and the right dimensions, too. You don’t want the most important part of it to be invisible due to Facebook photo standards.
2. Add Buttons
Facebook will allow you to add up to two Call-to-Action buttons to your page. These will allow you to interact with your readers in a more direct way – you can drive traffic to your website, promote a certain part of your business, or simply let the page followers message you.
3. Decide What You Want to Post
Obviously, it doesn’t make much sense to post about ten different things unrelated to your business. So, you can “road map” consisting of the types of content you plan to post, as well as a schedule that will keep you on track. For example, if you are a downtown gym, you can post videos from your trainings, nutrition tips and news from the fitness world... but it wouldn’t make much sense to post about the cute pets up for adoption.
4. Optimize Your Content
Think about your target audience and adapt your content to them. Remember, studies show that video is the most engaging type of content, while text updates come second, followed by links and photos. This great tool could help you figure out the best possible heading.
5. Use Hashtags... Reasonably!
Yes, hashtags are very popular nowadays and everyone wants to use them – but come on, making one that #ismadeupoftwentywordsandhasnoactualrelevance won’t really help your business. Instead, make one that will become a part of your brand and make people instantly think of you. Keep it sweet and short.
6. Don’t Take it Too Far
Yes, your primary goal is to sell a product or a service, we know that. However, don’t make every single post about that – be reasonable and remember that nobody likes to be pushed into doing something, or being overwhelmed with same old content every day.
7. Don’t Trash Your Competition
... not just because it’s the worst business policy, but also because you could possibly make your followers turn over to them just because you annoyed them with it.
8. Communicate With Your Followers
Well, that was the main reason you created a page in the first place, right? So, make use of it – respond to comments and messages, and you’ll become known as a friendly, witty and interesting brand that always has time for its clients.
9. Don’t Use Someone Else’s Content without Attribution
If you don’t understand what’s wrong with this, just give up on Facebook, and business, right away.
10. Try out Scheduling Posts
Experiment with the posting times, and see what will work best for you. Also, think of several posts for the next few days and schedule them, which gives you more time to track the responses and adapt if necessary. Make sure you don’t post to many, or too little – find your ideal frequency.
11. Make Use of Facebook Ads
Promoting your page on Facebook has several advantages: it will let you target a specific audience you want to reach, where you want the ad to show up, and how much you’re willing to pay. Since this is something you’ll pay for, make sure the content is awesome. You may consider hiring professional writers to write it up, too.
12. Monitor Your Page Insights to Track Progress
Use the insights to check what kind of content attracted more likes, comments and shares. Take a look at the demographics of your followers to determine your target audience, and use it to make all of your content better and more engaging. Follow these tips, make a combination that works best for your business, and you can be sure to see progress on your page.
