8 Social Media Marketing Tips for Tech Retail Startups
Launching a tech retail startup seems like a great idea to any business-minded individual who has an idea for a new or improved product. Maybe you’ve come up with an invention of your own, or maybe you see the opportunity to excel in an up-and-coming niche by adding a useful feature to an existing device type. Regardless of what has you wanting to launch your tech startup, you’re inevitably going to wind up promoting it on social media in one form or another. Of course, not having a social media presence n today’s world would be a lot like not knowing about searching engine optimization (SEO) – that’s just not a mistake that modern businesses make. If you’re in business and you’re on the internet, then you’re also on social media, which is good because that means that any tech retail startup can reliably benefit from heeding the following 8 suggestions:
1. Track Metrics
Tracking crucial metrics related to the traffic that is coming from your social media efforts is a crucial step in ensuring your advertising and SMM budgets are being put to good use. You can use a project management platform to keep all of your critical metrics in one place. For example, check out this page from Kanbanize on Agile metrics to see what kind of stats you should be tracking in relation to your online projects and social media campaigns. Agile is one of the most popular project management approaches used by SMM professionals worldwide.
2. Capitalize on Trends
If you’re not following and participating in the top trends, you’re simply not going to be noticed as much as you would be if you did. Thus, it’s important for every social media campaign to base content strategy development around the hottest topics and keywords, preferably on a same-day or same-week basis.
3. Use Media and Infographics to Capture Attention
Marketing studies have proven that social media posts which contain videos, pictures, or infographics are far more likely to generate engagement than those that do not. You’ve probably witnessed this concept first-hand when you stopped scrolling on your Facebook News feed because you encountered an interesting video thumbnail or description. Likewise, comedic or informative memes are also great content types for getting people to share and discuss your brand on social sites.
4. Take Polls and Surveys
Conducting public polls and surveys will help your tech retail startup make adjustments to its strategy based on consumer feedback. In essence, you’re collecting opinions so that you can give the people what you know they want instead of trying to guess what they want. Surveys can start helping you even in the pre-launch phase and can also be used to generate momentum and brand awareness prior to the product’s actual launch.
5. Hold Contests and Giveaways
Holding a contest or a giveaway is another way to get people to notice your tech brand on social media, especially if you can make the prize something valuable and appealing like a piece of consumer electronics. Sometimes just offering to give away a free game console is enough to have hordes of gamers lining up. Ideally, you should try to find something that intersects with your niche. For example, if you’re about to release a sports betting app, then you might want to do a sportswear or memorabilia giveaway.
6. Promote Your Crowdfunding Page
If you’re about to release a tech product or you just did in the past few months, why not have an accompanying crowdfunding page to go with it? Any time you’re running a promotion for a startup on social media, you should also be directing a portion of that traffic to a crowdfunding page as an additional means of monetization.
7. Leverage Your Existing Network
Every startup owner can benefit by kickstarting their social campaign through the leveraging of their own personal network. Even if you only have a friends list with a few hundred people on it, you’d be surprised at how that small number can grow exponentially and rapidly due to the viral sharing effect. Essentially, you just need something undeniably share-worthy to share with your current group of friends and acquaintances, and that should be enough to set the effect in motion.
8. Post the Right Content at the Right Frequency
Finally, every other effort won’t matter if you’re not taking the time to ensure the posts you’re publishing are of a high quality. Furthermore, posting more times per day can actually have negative effects because people might become annoyed by how frequently you’re posting and unsubscribe from your page or channel as a result.
Social Media Sites are Traffic Meccas
Ultimately, there is no better way to generate web traffic than to create a viral trend through social media. Sites like YouTube, Facebook, and Instagram have the power to propel a brand towards instant success almost overnight.