7 VITAL REASONS WHY YOUR BUSINESS NEEDS A VIDEO MARKETING STRATEGY – 2021 UPDATe

​Did you know that almost 85% of businesses are using video as the most important marketing tool? Moreover, approximately 92% of marketing professionals consider video marketing as a crucial element of their marketing strategy.
 
From marketing a product or service to boosting engagement with customers and interacting with the targeted audience, video marketing is an entirely accessible and adaptable tool that can help your brand intensify its digital presence.
 
To highlight the influential value of video marketing in this digital era, we have listed below the major reasons that justify why you should start investing in video marketing if you haven't started already:
 
Search engines appreciate videos and love them.
 
Every brand aims to appear at the top of the search engine’s results. But do you know that you can achieve this with a well-made video edited with a professional video editor? Whenever a video is shared or posted on any social media platform, it is SEO optimized to help the crawlers and algorithm reach your target audience when required.
 
Moreover, with a catchy and relevant thumbnail, interesting title, and relevant video content, you can bring a lot of organic traffic to your landing page. It will eventually increase your site’s visibility and gain views in the process. Thus, more prolonged publicity builds confidence and indicates to search engines that your website has precise content.

1. Boosts conversion rate

What's the most important purpose of video marketing? It is to increase conversions and sales, isn't it? Did you know that including videos of your product or services you offer can encourage the purchase by 84%? Yes, you read that right. A professionally edited video using a video editor allows potential customers to see what they will invest in and helps them make an informed choice. It is the most genuine way to represent your brand and connect with your customer base.

1. Builds trust

A well-thought-out and well-executed video has immense influential power. It equips potential customers with all the relevant information about the product or service and gives them a fair opportunity to know the brand and its services. This gives them a sense of honesty, reliability, and trustworthiness about your brand.

1. Explain everything about your brand

We are all living a fast-paced lifestyle; therefore, it is necessary to give all the crucial information about your product or service at once in the video. The potential customer might be interested in your product or service but cannot find the relevant information easily and quickly. However, with video marketing, you can create videos that inform and convince your customers about your products and services. If it is a new product, you can create a teaser video with a link that takes them to the landing page, or you can also use an explainer video to give insights about your product or service.

1. Increase brand popularity

Increasing your digital visibility is a task for sure. In this cut-throat competitive world, it is essential to do something out of the box. Video marketing helps you get an edge.
Have a look at the following statistics where videos were used as a part of marketing strategies:

• Video tweets have 10x extra engagement.
• Users on LinkedIn share video posts 20 times more than other posts.
• A tailor-made video of a product or service on Pinterest boosts the purchase by 2.6 times.

 

1. Appeals to mobile users

Did you know that more than 75% of buyers watch videos on their mobile phones?
Access to the Internet and smartphone is very easy in this era, and humans love to watch videos on the go. Therefore, a well-planned video marketing strategy can help you target every section of potential customers, eventually expanding your consumer base.

1. Easy and economical

Videos can assist you in minimizing your marketing expenditure. Videos are one of the most reasonably-priced approaches to promote your brand. You can stimulate customer engagement within the target audience online on different platforms by spending a few cents per view. Moreover, targeting only the niche potential customers has a higher possibility of them transforming into a customer.
 
Now that you know why you should be considering video marketing as an effective tool, take a look at some surprising video marketing statistics:

• Almost 80% of people can recall the video they've watched in the last 30 days.
• 79% of people said they were convinced to purchase the product or service after watching a video about it.
• Almost 55% of active online users prefer watching videos daily.
• Video marketing is effective for boosting brand awareness by 54% on average.
• Almost 89% of marketing professionals claim that videos have a good ROI.
• Nearly 63% of online marketing professionals believe that live videos will gain more weight in the future.
• Storytelling videos, product demos, and product or service promotional videos are common video types generally used by brands.
• On average, market professionals are increasing their video budget by 25% yearly.
• Almost 48% of marketing professionals who used videos in their marketing strategy acknowledged that it was easy for them to convince and state the potential audience value of their product and services through video.

 
With a mountain of advantages, it is clear that videos can be an essential element of any inbound marketing plan. From increasing your conversion flow to gaining visibility on social media, it is high time for brands to acknowledge the spell of video marketing in 2021.
 
Conclusion
The key to successful video marketing lies in understanding the right approach, brand tone, clear message to the target audience, and consistency in personalized marketing. A brand constantly reaching out to its niche audience with a personalized video marketing strategy can easily be a leading search query on the search engines. After all, the attention and care you give to others come back to you. So make sure you invest in video marketing today to reap the benefits tomorrow.