​7 Mistakes to Avoid when Building Your Business’s Website

​A website is critical for businesses that want to reach more customers. Unfortunately, many business owners get it wrong, especially if they’ve never created a website before. The consequences of a poorly designed website are quite harmful – you could end up driving away previously interested consumers, lowering your sales rate overall.
To ensure that doesn’t happen, here are seven mistakes to avoid when building your business’s website. 

​1: Doing it All Alone 

Unless you are an expert at all things web design, you need to get in touch with professionals to help you build one. While you might know what you want the website to generally look like, web designers will ensure it runs just as well as it looks. Consider hiring Ed Prichard for your website’s copy, too, as you want your content to be engaging, informative, and generally well written. 

​2: Putting Too Much Info on the Homepage 

​Your homepage should tell people just enough about your brand – not too much, not too little. Remember, there are other pages for users to click on, so you don’t need to overload the first page! Keep it simple and succinct to ensure speedier load times and uncluttered space. 

​3: Using Low-Quality Images 

Low-quality images on your website will tell users that your business is also low quality. So to show that you are worthy of buying from, take high-quality pictures and space them out on your website to showcase what your brand is all about. 

​4: Making Navigation Difficult 

Navigation is a huge part of building a website. You want users to be able to seamlessly flow from one page to the next without them stopping to wonder where the link is. Keep everything in good view (usually at the top) and ensure everything is labeled correctly. 

However, this is easier said than done. Designing a webpage requires talent and skill, which you can only achieve with the assistance of a professional graphic designer. To find how they make your website user-friendly, follow here and get better at navigating customers on your web pages. And it is because having an easily accessible ‘about us’ and ‘contact us’ page is essential. 

​5: Forgetting to Make it Mobile-Friendly 

Many businesses forget that most users use their mobiles to search online. While your website might look great on a desktop, if it runs badly on mobile, you’ll end up scaring away potential customers. Instead, ensure your website is mobile-friendly and what your sales rise. 

​6: Running Slow Web Pages 

Slow loading times might not seem like a huge deal, especially if it’s only a few extra seconds, but they are one of the worst things a website can have. Even just three seconds of the loading time is enough to scare off most users. To ensure your web pages load quickly, consider using a different web host and compress your images so that they don’t take too long to load. 

​7: No Clear Call to Actions 

Call-to-action phrases inspire people to shop with you, and they are usually embedded within a web page’s content. So, to make sure users don’t just linger on your website but that they also buy from you, be sure to embed enough call-to-action phrases throughout your website.
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Website mistakes can harm an otherwise great business, but you ensure your website doesn’t fall victim to bad design by familiarizing yourself with the most common.