​6 Ways to Grow Your Audience with Modern SEO Techniques 

​SEO (Search Engine Optimization) is the process of making your website and business more visible to search engines. All businesses should pay attention to SEO since a large amount of traffic can come directly from the search engines. Users are always searching for what your business provides, but if you don't appear in the results, then your competitors have the upper hand. The Google algorithm is continuously changing and wising up older tactics. This means that you have to utilize modern techniques to engage with your audience. If you aren't visible on search engines, then your business may as well not exist. Below, you can find out more about the 6 top way SEO techniques that you can take full advantage of to build your audience.

1. Conduct a SEO Audit

​The very first thing you should do is conduct a SEO audit of your website. An audit will let you know if there are any obvious errors that need to be fixed. Before trying other SEO techniques, you have to ensure that the basics are being done correctly. An audit should involve checking optimization for keywords, URL structure for crawling, SEO-titles, and alt tags. You can also get an audit done by a SEO professional. We recommend using tools such as SEMRush or Ahrefs to make the audit process easier. These tools can easily alert you to the SEO issues that need to be fixed.
 
SEO audits shouldn’t be performed just once a year. It is essential to perform these at least once a month so that you can immediately get errors corrected. The quicker you can fix these problems, the more benefit you will get in terms of rankings. Otherwise, you will have to wait a longer period of time before you start rising up in the search results. 

2. Optimize your Landing Pages for SEo

​Landing pages are a crucial component of any business. They are a fantastic way to get leads and to make an impression on your audience. Your homepage is obviously important, but you shouldn't forget the importance of landing pages. By optimizing these pages for SEO, you can grow your audience more effectively. If you make sure that all your landing pages are SEO optimized, you can boost your conversion rates. Your landing pages should be well designed, eye-catching, and provide real value to the user. Rather than only focusing on the homepage, you can turn your attention to creating a few highly relevant landing pages

3. Improve Your Site Speed

​One of the main metrics that Google and other search engines use to rank your site is the speed. Loading times can also have a significant effect on user experience. Nobody will stick around to wait for your website to load; instead, they will be forced to visit your competitors instead. Many factors can influence site speed, which means you must have an ongoing site speed optimization strategy. The best place to start is the PageSpeed tool from Google. You should make sure that both your desktop site speed and your mobile site speed are fully optimized. Mobile-friendly websites are essential in 2020, and Google will punish you in the rankings if your website takes too long to load. Your website must be fast on all devices, and other than improving SEO, this will also improve the user experience, which leads to more conversions.

4. Create Quality Content

​In 2020, content matters more than ever. You should create useful content for your audience in the form of blog-spots. Something that provides real value can make your business appear more reliable and trustworthy. Blog posts that are targeted with relevant keywords can allow your audience to find you far more easily. These posts can be shared to social media websites such as Twitter and LinkedIn, where they can reach a varied audience.
 
Search engines have become far smarter in the last decade, which means they cannot be tricked easily. There are no shortcuts to rankings, other than creating relevant content that provides real value for the reader. One way to get attention to your blogs is by creating catchy infographics. Many people prefer the visual touch, and you can create captivating infographics to get more visitors to your blog. You can also take advantage of guest posting. This is where you can guest blog on relevant websites related to your niche, or you can allow someone to guest post on your website. This is a powerful technique that can boost SEO, and also diversify your audience. 

5. Use Google My Business

​Every business needs to take full advantage of GMB (Google My Business). Local SEO and local citations are becoming more important than ever. Most people will use the internet to find the business they are looking for, which means that your business needs to be at the top of the list. You should make sure you have access to your GMB page, and then you can start working to correct the details. Make sure that your location, opening hours, and services are all accurate. You should also encourage customers to leave reviews since this can factor into Local SEO rankings.
 
Overall, an updated GMB page will allow local customers to be pointed right towards your business. This means you can capitalize on an audience that is within your vicinity and interested in your business. In the description for GMB, it is important to use relevant long-tail keywords that are directly related to your business. If you have an updated GMB page, then your target audience will be able to find you much more easily.

6. Use Relevant Title Tags and Meta Descriptions

​Title tags and meta descriptions are essential for SEO. They tell the search engines what your pages are about. The right headings will ensure that there is a consistent structure to your website. Meta descriptions can help crawlers to find your content, and it is more likely to be seen by your audience. These descriptions should be captivating and intriguing, but they should also inform the user of what they can expect. You should also have accessible and crawlable URLs. This will allow you to optimize your pages to appear in the top search results. All of these various tweaks need to be applied consistently; otherwise, they won't be 

Closing Thoughts

​All of these techniques can be applied fairly easily, but they require consistency for you to see the full benefits. SEO is an ongoing process, and you should ensure that your website remains optimized by taking full advantage of these techniques. Luckily, SEO techniques are easily fairly to implement because of tools such as ScreamingFrog, Ahrefs, SEMrush, and any others. Alternatively, you can also hire SEO professionals to ensure that your business always remains optimized. This can allow you to focus on your primary business. Maintaining a professional SEO strategy will allow your audience to find you and also increase engagement rates. You should not underestimate the value that SEO can have for growing your business.