5 Tools Every E-commerce Store Needs to Succeed

​Starting a business can be a daunting experience. If you’re looking to into the e-commerce sector, the thin margins and competition can chew through any profits you hope to make, so it’s crucial that you have the right tools behind you to make sure your business is more efficient. Marketing and selling your goods effectively is crucial, so here are 5 key tools every e-commerce store needs to succeed.

Shopify

​One of the main tools that you will need for your e-commerce store is Shopify. With more than 325,000 stores currently using the platform, you can be assured you’re in good company if you choose to host your e-commerce store here. There are various benefits that Shopify can bring, while also providing you with hundreds of templates to pick from, meaning you don’t need to be an expert in coding when it comes to setting up your website. There are also close to 2,000 plugins and extensions that you can use, such as inventory management and drop shipping.

Kissmetrics

​Once you’ve got your e-commerce store off the ground and running, you will need to use a tool that can accurately measure the number of visitors who visit your store, where they come from, as well as how long they spend on which pages. Analytics is a key component when it comes to running a successful e-commerce store, so using Kissmetrics can help you understand graphs and charts, giving you the data you need to identify who your target audience are.

PayPal

When running an e-commerce store, you will need to use a tool for payment. One of the best platforms to use is PayPal, which gives you flexibility in how you can accept money, and how your customers can pay. There are various ways that customers can pay you, such as via their PayPal account, credit card, or their own bank account. What’s more, over 210 million people use PayPal thanks to their buyer protection policy, providing customers with reassurance, especially if they’re a first-time buyer.

iPaaS

​As the owner of an e-commerce store, you always need to have your eye on the ball, so using a cloud-based solution like iPaas can be beneficial for your business. The tool enables you to connect and integrate your business apps, allowing you to keep your data updated across several tools or centralized in one place. PieSync created the guide “What is iPaaS? A guide to getting started & best practices” which can give you more detailed information. PieSync are a reliable, cloud-based solution engineered to fill in the missing gaps between cloud applications.

Hotjar

Once your e-commerce store begins to gain traction, there are several questions that you will need to address, such as what you can do better to convert your visitors into customers. A popular online tool that you may want to use is Hotjar which enables you to record entire visits and play funnel leaks which can help grow your store in unprecedented ways.
Whether you’re about to launch an e-commerce store, or you have many years of experience behind you, it’s crucial that you use the right tools to make your business a success. Whether it’s by using Shopify to host your store, or using PayPal for managing payments, these are just a couple of tools every e-commerce store needs to succeed.