5 Tips for Creative Marketing in the Office

If you work in marketing, you already know how to use social media and SEO tactics, as well as how to carry out market research, etc. While this is important for creating a successful marketing campaign, assessing how you work could also improve your strategies.
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It’s easy to fall into a routine with work and become comfortable. While this is good in some ways, it can also mean you have stopped challenging yourself, which can have an impact on the quality of work you do. To break out of the methodical marketing rut, try these tips on how to encourage the best creative marketing in your office. 

​1.   Brainstorm

Rather than sit around a desk firing off ideas, why not turn it into a challenge with your team? Consider ways you can force each other to think outside of the box. For example, write down the most predictable associations that come to mind when you’re discussing a product. Once you have a list, ban your team from using them. They will then have to come up with three different ideas on how you can market a product. It’s a good way to come up with something fresh and innovative for your campaign.

2.    Learn New Skills

Part of marketing is being able to create the materials you intend to use. This could be a video campaign you're going to release on social media or an eye-catching poster. Although you might have a production team that can do this for you, it’s always beneficial to learn a new skill. Ask your boss to install creative apps on your computer systems to help you develop these skills. If more space is needed on your office’s network, contact IT specialists like Capstone IT Services (Florida) who can offer you support and advice.

3.   Consider the Brand

Every time you work on a campaign, you must always remind yourself of the brand and the message the company is trying to convey. It’s easy to get caught up with fun and creative ideas when creating a new marketing campaign, but you should never lose sight of the brand and how it all fits in with their ethos. 

4.   Time Management

​This is important no matter what sector you work in, but as a marketing professional, you will understand the importance of meeting your deadlines. Set realistic goals for each section of your project and make sure everyone in your team can manage to meet them. 

5.   Team Work 

​Finally, teamwork is essential when working on a campaign. The last thing you need is for people to get confused over the direction the project is going in due to poor communication. Respect each other, help each other, and try to have fun with what you’re working on.