5 Super Effective Email Marketing Ideas You Need to ImplemenT

Email marketing is one of the most effective marketing methods, but you have to do it right. Here are top email marketing ideas you need to implement

Do all of your email newsletters and promotions end up in the junk folder? Email is still an effective form of marketing. Customers who buy products marketed via email end up spending 138% more than people who don’t receive email offers.

But do all email marketing campaigns end in success? Only certain campaigns have the power to drive your ROI.
You need to create a versatile email marketing campaign that will drive traffic to your website and will convert subscribers to customers. The best way is by thinking outside of the box.
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To start, here are 4 email marketing ideas to drive success and to make your ROI.

#1 - include video content

​Video accounts for 80% of consumer traffic. Video has the power to increase engagement and create interest. That’s why embedding videos into your email can generate more interest than text and even graphics or images.

Which types of video should you include in your emails? This depends on the type of company you own. If you’re a new company or you’re going through a major change (have a new CEO, etc.) then a meet the company/team video is effective.

Ecommerce companies benefit from round-up videos. For example, if you’re a restaurant, you can create a round-up video such as “the best items from our dessert menu.”

​#2 - Personalize Your Emails

It’s easy to treat your subscribers as a number. That’s why it’s important to personalize your emails.

Always refer to the sender by name. Send out personalized campaigns, such as birthday specials. Some campaigns go more in-depth, tailoring content to each user and distributing emails based on different time zones.
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Does this sound too complex? Email automation software makes personalized emails easy.

​#3 - Send Reminder Emails to Shopping Cart Abandoners

How many times have you shopped online, selected items to buy, and completely forgot to check out? Your customers are also guilty of this. If a customer abandoned their shopping cart, send them a simple email reminder.
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Most companies benefit the most when they use cute and silly messages. For example, instead of saying “you abandoned your shopping cart,” say something like, “you forgot about your shopping cart! Don’t worry, I’ll take you back!”

#4 - Send a Follow-Up Email

How do you show your customers you’re grateful for their service? Send a follow-up email. Follow-up emailing not only helps you retain customers but you can easily send and track your emails.

The survey is a classic example. Invite customers to fill out a survey and offer an incentive such as a coupon. You can also send a “how did we do?” email and invite customers to give their own feedback.
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You can also open up the conversation by asking if you can do “anything else” or a simple “hello” or “just checking in” email.

#5- summary

Great Email Marketing Ideas to Entice Your Customers

Do you want to sell more products via email? You have to amp up your email marketing game. These email marketing ideas should do the trick.
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