5 Reasons Why Email Marketing Is Important for Small Businesses

Email may seem slightly outdated, but can actually do wonders for your business. Here are just a few reasons why email marketing is important.

If you're one of over 30 million small business owners in the United States, you're always looking for ways to take your business to the next level.

But, with so many marketing options, how can you know which one is best for you? No matter what industry you're in, email outreach should be part of your marketing plans.

Let's take a look at just five of the reasons why email marketing is important for small businesses.

​1. Personal Touch

Think of the last time you received an advertisement in the physical mail that was addressed to "Current resident." How long did it take you to toss it into the recycling bin? If you're like most people, seconds at most.
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Today more than ever, people want to be treated as individuals. Email marketing allows you to address each person by name which is an easy way to personalize an email and get someone's attention.

​2. Flexibility

There is so much flexibility within email marketing, it's hard to know where to start.

One way email marketing is flexible is it lets you set up multiple campaigns to reach out to different subscribers based on their interests. This is another way to further personalize emails.

You can also scale your marketing efforts up and down as needed. As discussed in this article about MailChimp vs SendGrid, some platforms are even free up to a certain number of subscribers.

​3. Far-Reaching

3.8 billion people have an email address compared to 2.4 billion active Facebook users. This gives you a far greater reach with email marketing compared to social media marketing and ensures you'll be able to reach your target audience.
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Many people also have multiple devices they use to check their email and will even get notified when they receive an email. This gives you instant access to your audience that you simply don't get with other marketing options.

​4. Action-Inspiring

​Email also inspires people to take action, whether it's to click on a link, watch a video, or buy something from you. By using an email marketing platform, you can easily insert buttons that are professional and encourage people to click.

​5. Measurable

As a small business owner, you understand the importance of making sure your marketing efforts are effective. Email marketing provides an easy way to see exactly how well each email is performing.
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With any platform, you can see who's opening your emails, how often links are clicked on, and where your subscribers are coming from. You can also create split-tests to see which emails perform best.

​Learn More About Why Email Marketing Is Important

Now you know just five of the many reasons why email marketing is important for small businesses. As you can see, it's a great way for you to reach your customers and start scaling your business.
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If you want to learn more about email marketing and other ways to grow your business, keep reading our blog. We've got a ton of information that will help you with anything you need to reach your business goals.