5 Reasons Why Blogging is Important for Marketing
As consumers utilize the internet for nearly enough everything in the modern world, businesses having a strong online presence has never been more important. Naturally, this begs the question of how you should build your online presence, as there are many different options available.
Since the '90s, blogging has been an effective way for opinionated web users to share their thoughts and feelings. Though it was never intended to be such an effective marketing tool, it is frequented by small and large businesses alike as a means to engage with their audience, convey brand quality and extend online reach. Below are the top 5 reasons why blogging can be such an effective marketing tool.
As consumers utilize the internet for nearly enough everything in the modern world, businesses having a strong online presence has never been more important. Naturally, this begs the question of how you should build your online presence, as there are many different options available.
Since the '90s, blogging has been an effective way for opinionated web users to share their thoughts and feelings. Though it was never intended to be such an effective marketing tool, it is frequented by small and large businesses alike as a means to engage with their audience, convey brand quality and extend online reach. Below are the top 5 reasons why blogging can be such an effective marketing tool.
It Uses Search Engine Optimization to Increase Online Visibility
Blogging is a very effective way to utilize Search Engine Optimization (SEO). This means that the content produced on web pages uses specific keywords that mean your company ranks highly when people search for those terms on Google. The words you focus on using in your blogs could relate to the industry you operate in, your local area, or a niche service you offer. By running a high-quality and consistent blog, you increase the chance of being spotted by people searching for the services you offer.
That being said, blogging frequently enough to ensure you retain a high-ranking spot on Google can be difficult. It’s for this reason that a lot of organizations are opting for the help of link building services. These organizations find sites already ranked as sites of authority to place content pertaining to your business on. The end result is higher keyword rankings for your site and increased visibility online. These are a great option if you are unable to keep updating a blog while simultaneously running your business.
That being said, blogging frequently enough to ensure you retain a high-ranking spot on Google can be difficult. It’s for this reason that a lot of organizations are opting for the help of link building services. These organizations find sites already ranked as sites of authority to place content pertaining to your business on. The end result is higher keyword rankings for your site and increased visibility online. These are a great option if you are unable to keep updating a blog while simultaneously running your business.
Boost Brand Identity
Branding has changed over the past decade. Whereas it used to refer to a company’s logo and typography, it now goes much further than that. Branding is a direct reflection of how prospective customers react emotionally and psychologically to your brand. If you maintain a blog that has consistent language, themes, and color schemes, you are not only reaching out to customers but also cementing your company's identity.
Increase Customer Engagement
Thanks to businesses using social media more, by posting blogs on sites such as Twitter, Facebook, Instagram, and LinkedIn, organizations can constantly remain engaged with their audience. When a piece of content is uploaded, your business actively invites potential customers to engage in a dialogue. This will build up a follower count and again lead to better visibility online as when you upload something new, be it a blog, new product, or business announcement, you will already have an audience excited to read all about it.
Show That You’re an Expert
Regardless of the market that you operate in, given consumers are met with so much choice when searching online, it’s important you stand out by proving you’re an expert in your field. One of the most effective ways to do this is by creating blog posts that discuss new trends in your industry, potential changes, and general information pieces. This will show any budding clients that if they were to engage with you, they’d be in safe hands.
Collect Data for Future Marketing
By using platforms such as Google Analytics, you are able to keep track of how many people are reading different blog posts and whether those posts are converting to sales. This will give you an idea as to which topics customers find most interesting and how you can plan future marketing strategies in light of that information.
Given having an online presence as a business is no longer a recommendation but a necessity, it means that the search pages of Google are saturated with competition. It is important you try to rank highly on these searches to help grow your business, and utilizing keywords in frequent blog posts is an effective way to do this. Alternatively, as mentioned earlier, you may wish to enlist the help of a link building service that can also effectively increase your company’s online visibility.
Given having an online presence as a business is no longer a recommendation but a necessity, it means that the search pages of Google are saturated with competition. It is important you try to rank highly on these searches to help grow your business, and utilizing keywords in frequent blog posts is an effective way to do this. Alternatively, as mentioned earlier, you may wish to enlist the help of a link building service that can also effectively increase your company’s online visibility.
