Everything To Know About Marketing & Business Strategy
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    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
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    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
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    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
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​4 Tips to Improve Your SEO Rankings

​So, you’ve set up your new business and you’ve produced a great website. That’s a noteworthy first step. However, before you go any further, make sure that your potential customers can find you easily online, sooner than they stumble across your competitors.
 
These days, most people find what they need by running a quick Google search. With this in mind, it’s important that your business arrives at the top of the search results. To achieve this, Search Engine Optimization (SEO) is crucial for you and your company. Without strong SEO, your people cannot find you online.
 
Let’s take a look at the top four tips for increasing your SEO rankings.
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​Create relevant content

High-quality, engaging and relevant content is one of the most important factors for SEO rankings. High-quality content that is produced specifically for your target market increases traffic to your site, which in turn improves your website’s relevance and authority. Be sure to proofread your content before you publish it and if you’re not confident in this realm, consider hiring a writer or agency to do it for you.
 
Adding relevant keywords to your content is also important. As a rule, decide on a specific keyword phrase for every website page. When choosing this phrase, base it on what a person might search for, e.g. What is an accountant? If you are unsure about how keywords and content can help your SEO, don’t worry, as there are many steps you can take to improve your SEO rankings. A good digital marketing agency can take care of this for you. Please click here for more details.

​Regularly update your website

​Search engines notice how frequently you update your website and publish new content. Regularly updates are seen as one of the key signs of a website’s relevancy. It can help to create a publishing schedule for new content and for updating various pages on your site. Adding new and interesting content on a regular basis will encourage visitors to come back to your site as well as pulling in new readers. All of these things will raise your SEO rankings. 

​Metadata

​Metadata is something that can be confusing if you’re not used to it or are not working in the tech industry. There are many online resources to help you learn about metadata, but you might prefer to hire a professional.
 
Essentially, when putting together your site, each page has a space between the <head> tags to put in metadata, or data about your page’s contents. It is imperative that you evaluate and revise metadata as your website develops.

​Include links

​Within your content, insert relevant links. Writing out the name of the destination of the link, or a description of it, is often best, as the keywords can work in your favor. Adding in links will improve the SEO rankings of your website as well as that which you are linking to. These descriptive links also add more value for your website visitors. Adding links can also serve to enhance your content, especially if you’re backing up your information. This is rather like adding references to an academic essay!  
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk