3 Factors That Will Shape E-commerce Future
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Are you struggling to win new customers and retain existing ones?

If yes, it’s time for you to go back to the drawing board and sort out issues with your marketing strategy.

Several trends have emerged as key determiners for success in ecommerce, and you need to focus on them.
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The folks at https://subscriptionly.net have put together a handy infographic explaining what these trends are.
Have a look at the three most important ecommerce success factors.

Personalization

In ecommerce language, personalization means offering customer products and recommendations which are most likely to interest her.
Personalization is the most important ecommerce trend, with 43% of consumers stating that they prefer businesses that personalize their experience.
Offering personalized experience to all consumers is not easy, but you stand to gain big time if you handle it well. According to a survey, ecommerce businesses that manage this successfully will improve their profits by 15% by 2020.

Here are two tips to help you customize consumers’ experience:

• Pay attention to visitors’ interests – You should offer navigation according to a visitors’ past browsing history. For instance, when a user types the URL of your homepage, take her to the page that matches her interest.
• Leverage the wisdom of the crowd – What if a new user visits your site? In that case, show her those products and product categories which new customers before her browsed most frequently.

Multiple Shopping Channels

Another way to attract new customers is by offering multiple shopping channels. In a https://subscriptionly.net/future-of-ecommerce-infographic involving 46,000 customers, 73% reported that they use more than one channel to shop.

Take the cue and offer customers the option to choose from several shopping channels.

Fast and Efficient Customer Service

Last but not least, you should offer customers quick and effective solutions to their issues.

Several other trends are also slated to impact ecommerce in the near future considerably . To know more about them and other important information related to this industry, check out the infographic below.  

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about the contributor - Ana Bera

5’3 ray of sunshine and chocolate addict. As the Head of Marketing and Content at Subscriptionly she uses every opportunity she gets to learn from others and then share the knowledge and generate fun and informative content.

​She is a Toronto born world traveler, hungry for knowledge and ready to make a difference in the marketing world.