Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

PictureClick the image to read the original report
NEW YORK — We've all heard of the rise of showrooming, but a new holiday shopping survey by Accenture says "webrooming" will actually be more popular this holiday season.

Showrooming is the consumer practice of shopping competitors for comparisons online while in a retailer's store. Webrooming is sort of the opposite - shopping online first and then taking a trip to the store to see the item first hand and seal the deal.

According to the new Accenture Holiday Shopping Survey, more shoppers are likely to participate in showrooming this holiday season vs. last year (63% vs. 56% a year ago,) but even more - 65% - say they plan of partake in webrooming.

"Survey respondents said that avoiding shipping costs (47%) and being able to touch and feel a product before purchase (46%) were their primary motivations for webrooming," according to a release.

Accenture, a global management consulting, technology service and outsourcing firm, surveyed 500 U.S. consumers in September for the report. Among other things, the survey indicated consumers intend to spend an average of $646 on gifts during the season, up about 11% from last year.

Furniture, however, was not at the top of their shopping lists. Home furnishings, including appliances, was the seventh most popular category, with 19% of respondents noting it on their shopping lists.


Picture
Accenture survey results shed light on retail shopping trends for 2013 holiday season. Consumers expected to spend more, are still lured by Black Friday, but seek discounts both in-store and online.

Accenture conducted an online survey of 500 U.S. consumers in September 2013. Based on their response, spending is expected to increase, consumers will be laser focused on discounts. While many plan to be finished with their retail shopping by the end of November, they’ll still be in the stores and online comparing prices (and aren’t afraid to return if they find a better deal).

The appeal of shopping on Black Friday is still alive and well. In fact, the highest in 5 years. With retailers opening doors early on Thanksgiving, many are starting to consider this as “part of the event”. Though almost half (41%) still consider this a time to spend with family and won’t be shopping.

Picture
After a tough year, consumers want to treat themselves and their families this holiday season. With an increase in discretionary income, shoppers will still be “sensible”. Some of the highlights of this year’s results include:

  • Shoppers will be spending more – up 11% in total dollars compared to 2012 ($646 versus $582); 62% plan to spend the same; 20% will spend more than last year – with 20% of those planning to spend $500 more.

  • Consumers will be shopping across channels with just as many people planning to webroom as they will showroom. For example, consumers will be comparing prices on their mobile phones while in store and they’ll be making purchases online, but picking up in store to avoid shipping costs

  • Gift cards still number one on consumer’s shopping list – primarily purchased at the supermarket – with 40% for discount retailers and 34% for restaurants.

  • Black Friday is still a huge lure, in fact, at a 5 year high. 41 percent indicated that they will be out shopping between 6 PM Thanksgiving Day and 5 AM on Black Friday. With ‘doorbusters’ being the main draw.

While most people will still use their PC to make online purchases, there is an increase in the use of tablet and smartphones to make purchases. Though with the cost-conscious shoppers, they’ll primarily be shopping at discount stores and looking for discounts upwards of 30% throughout the season.
accenture-holiday-survey-results-2013-slideshow.pdf
File Size: 860 kb
File Type: pdf
Download File

Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk