20+ Website Load Time Statistics
[Info-graphic – How Speed Affects Your Website]
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Who Likes to Wait?
I bet we can all agree on the answer - no one.
Without a doubt, we have become quite impatient when it comes to our demands. Whether we’re traveling or browsing the internet, we want things to happen - and fast! It is no surprise that our desire for faster solutions affects online business.
When you are browsing a website, I can imagine you do not want to spend ages waiting for the page to load. I know I don’t. And our own experience confirms what many studies have concluded - website speed is crucial for customer satisfaction.
For example:
An Akamai study from 2017 shows that even a 100 milliseconds delay in page load can cost e-commerce dearly - 7 % in conversion rate and a 6% drop in sales, to be exact.
You’re probably wondering:
How Fast Should Your website Be?
The threshold is 2 seconds. According to another Akamai survey, 40% of visitors will abandon the site if it takes more than 3 seconds to load. The survey is from 2009, but it is safe to say online customers have not become more tolerant where speed is concerned.
But there’s more:
In 2018, Google came up with the following statistics for mobile page load - a 1 to 3 seconds delay leads to a 32% bounce rate; 3-5 seconds, and the rate increases to 90%; up to 6 seconds, and the website suffers a bounce rate of 106%; 10 seconds of load time will result in a disastrous bounce rate of 123%, which will likely spell the death of your online business.
I may be exaggerating with the last statement, but slow websites are directly related to loss of revenue. One estimate suggests that a massive $18 billion are lost in abandoned shopping cards every year.
Clearly, customer satisfaction is quite important. It becomes even more important to keep customers happy, since they can easily spread the word of how slow your website is. In fact, 44% of dissatisfied visitors will bad-mouth you in front of their friends.
And that’s not all:
52% of visitors say web page load speed is important for their loyalty, an important fact to bear in mind according to Monerate. What’s more, returning customers are even more valuable than new ones.
Here’s why:
In 2015, returning visitors transactions comprised 48% of US e-commerce sessions, double what newcomers’ conversion estimates did. It certainly pays to keep your visitors happy and coming back for more.
To conclude:
Numbers do not lie. So, if want to have a successful online business, you need to make sure your website is up to the customers’ speed standards. Don’t forget: your lucky number is 2.
I bet we can all agree on the answer - no one.
Without a doubt, we have become quite impatient when it comes to our demands. Whether we’re traveling or browsing the internet, we want things to happen - and fast! It is no surprise that our desire for faster solutions affects online business.
When you are browsing a website, I can imagine you do not want to spend ages waiting for the page to load. I know I don’t. And our own experience confirms what many studies have concluded - website speed is crucial for customer satisfaction.
For example:
An Akamai study from 2017 shows that even a 100 milliseconds delay in page load can cost e-commerce dearly - 7 % in conversion rate and a 6% drop in sales, to be exact.
You’re probably wondering:
How Fast Should Your website Be?
The threshold is 2 seconds. According to another Akamai survey, 40% of visitors will abandon the site if it takes more than 3 seconds to load. The survey is from 2009, but it is safe to say online customers have not become more tolerant where speed is concerned.
But there’s more:
In 2018, Google came up with the following statistics for mobile page load - a 1 to 3 seconds delay leads to a 32% bounce rate; 3-5 seconds, and the rate increases to 90%; up to 6 seconds, and the website suffers a bounce rate of 106%; 10 seconds of load time will result in a disastrous bounce rate of 123%, which will likely spell the death of your online business.
I may be exaggerating with the last statement, but slow websites are directly related to loss of revenue. One estimate suggests that a massive $18 billion are lost in abandoned shopping cards every year.
Clearly, customer satisfaction is quite important. It becomes even more important to keep customers happy, since they can easily spread the word of how slow your website is. In fact, 44% of dissatisfied visitors will bad-mouth you in front of their friends.
And that’s not all:
52% of visitors say web page load speed is important for their loyalty, an important fact to bear in mind according to Monerate. What’s more, returning customers are even more valuable than new ones.
Here’s why:
In 2015, returning visitors transactions comprised 48% of US e-commerce sessions, double what newcomers’ conversion estimates did. It certainly pays to keep your visitors happy and coming back for more.
To conclude:
Numbers do not lie. So, if want to have a successful online business, you need to make sure your website is up to the customers’ speed standards. Don’t forget: your lucky number is 2.
