10 Quick Social Media Ad Writing Tips from an Expert

​Identifying additional sales demographics for any business venture is the goal of any business. Social media has come to play in enabling companies to achieve their targets. 41% of Americans think that it’s important for institutions that they engage with to have a social media presence. When it comes to businesses, a well implemented social media presence can improve the margins of any given business whether it is large or small.

​Here are 10 quick social media ad writing tips from an expert to help you boost those sales!

​Keep it Simple

​It is only natural for us as human beings to overthink. But sometimes, the easiest solution is indeed the best! Potential clients should not strain to engage with your ad. For the most part, people tend to skim through their news feeds; an ad that is simple and straightforward will generate more clicks. Avoid complex language and use short sentences.

Know Your Target Audience

​Much emphasis goes to this point. A different language applies to a diverse target audience. Who are your consumers? Is it parents, travelers, dieters or students among others? What are their interests and values? Take time to research on these significant questions. Once these questions get answered, then you will understand what they want from you and meeting their demands will be easy.

Proofread and Then Proofread Some More

​This is the chief advice given by most if not all social media experts. You should never hit the publish button immediately after writing. Take time to go through everything over again. A fresh set of eyes helps in this process. You can always ask a friend, colleague or a family member to review it for you. By taking this action, your ad can go from being lame to great. Alternatively, you can use one of the very many spell-checking tools that we have today, e.g., Grammarly.

Write Sharable Content

​What are some of the reasons why people share content? After a survey was done, it was observed that the top reasons include; content that relates to the consumer directly, content connecting them to others, ones that have a meaningful cause or belief and when the consumer feels they are valued. These are essential tips to bear in mind if you want to generate more clicks and shares. You can learn a lot from studying some easy compare and contrast essay topics.
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Include Your Mission Statement

​A serious business must have a mission statement. It outlines the core values and purpose of the business. This statement should foster clarity to the potential clients about the business. A mission statement ties a business to accountability which is all that a potential consumer relies on. It has to be about the pain points of your readers and followers. If you stick and deliver on the promise, your clients will in return buy your services and products.

Know Your Competitors

Follow them and keep up with them on all the social media platforms that they may be in. Go more in-depth on this by following the replies that they give their clients. Are they friendly? Do they reply promptly? You can learn their strengths and weaknesses from these. From analyzing their accounts, you can learn which post generates the most responses and borrow a leaf or two to implement in your business.
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Test Your Ad Copy

​Improvement comes in after you run test copies. This achievement is possible when you run two different ads concurrently with the same image but different text. Here, you will learn which one resonates more with your audience. It helps streamline the version with the most likes, shares as well as comments. These tests help in producing better future ads.

Include a Call to Action

​This usually sparks thought, contemplation and eventually action. The call to action should be clear. Without a call to action, consumers will see your ad, but they will have no idea where to click or even what to do. Your call to action should set an expectation of what is coming next.

Use the Correct Format

​Formats vary severely on all the social media platforms. Twitter uses a cap of 140 characters while Facebook allows posts of any given length. Another example is Pinterest which has a limit to the total characters used. When writing your ad, take into account the format that you will use depending on where you plan to post it.

​Be Genuine

​Speak directly to your potential clients without any fluff. Be upfront with the numbers. How much does it cost? Are there hidden charges? What percentages are they getting off? Provide all the correct detailed information that they may inquire about. People are smart and, if you are phony, they will know. You can prove your authenticity by replying to questions asked and having an active interaction with your clients.

conclusion

​By taking advantage of these 10 fantastic tips, you can provide your business with a world of opportunities. Adhere to the different formats that different platforms use, and the rest will be easy. Best of luck to you!

​Author's Bio:

​Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.